Thread by @henryrowling

7 tips on how your charity can continue to innovate at a pace on tight budgets ⬇️ ⚡️

Yesterday @zoeamar published a piece in third sector on this issue’. I contributed some thoughts - but not everything made the cut! Here are seven additional tips from @weareflyingcars

1️⃣ Life is not going to go back to how it was. Society has changed forever. Speed, agility, resilience, testing, learning - these are the new skills you should be hiring for.

2️⃣ People often say they have neither the time nor money to innovate more. But you can create both.

3️⃣ Review your portfolio often - there are usually campaigns in any calendar that have minimal impact and take a significant time to produce. Historical products that no longer deliver value but are just always present in the calendar because no one has taken the time to assess

4️⃣When you stop running campaigns, you create both time and money. When did you last stop doing something? It’s liberating. It also creates time for all the teams you work with.

5️⃣Ruthlessly review your processes - bloated sign off processes create mountains of work (and dilute the quality of your outputs). Keep them lean to make time, and your staff will be happier as well.

6️⃣ Review your budgets - how much is assigned to innovation? What % is dedicated to creating new solutions and answering audience needs? Reassign budget if this figure is not significant. The future of your charity depends on it.

7️⃣ Dream big, but test small and cheap. Scale-up whatever is working quickly.

That's it. 🌈🌈 🌈