Today's idea: "Only some bullet points" + "3-article marketing".

Some explanations:

"Only some bullet points": if you see a product that is expensive, but does lots., pick just one *key* feature that lots of people use, and creating a product that does just that.

"3-article marketing" is a strategy where article #1 is published on a public site, #2 on your own site, #3 behind a wall (on a membership site, to mailing list subscribers only via an autoresponder, visible only after the reader has socially shared your content, and so on).
Have each article naturally lead on to the next one, using pre-selling techniques ("In part 2 of this series, you'll find out….."). This also has the advantage that someone actually getting to the final article will be very keen on whatever you are promoting.
So use that process to A) build interest in the key feature you're product offers, B) explain the faults (price, bloat) in the competitor product, and most importantly, C) lead people to your product, mailing list, website, etc.
If people don't read through the series, then they weren't interested enough in your simplified product anyway.

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