What does it take to create a top-5 podcast?

@theSamParr and @ShaanVP are on pace to hit 800K podcast downloads in June with My First Million & are aiming for 3M/mo by December.

Here are 3 takeaways on growing a top-ranked show.

1. You Need A Unique & Compelling Concept

Sam & Shaan could've started yet another interview show dissecting successful businesses that already exist.

But shows like this are a dime a dozen, with little to differentiate them & nothing new to offer listeners...
Concept (Cont.)

Instead, they developed a show concept & format unlike any existing shows.

In each episode, Sam & Shaan brainstorm new business ideas based on their in-depth research & analysis of trends & opportunities.

You don't reach the top doing what's already been done.
2. You Can't Shortcut The Work

This nugget from @theSamParr is PURE GOLD.

You can build a small audience by relying on your existing skills & knowledge.

But serious growth & results requires pushing yourself & doing the work others won't.

3. Ads Should Be Used To Boost Existing Growth

MFM was already generating 100K's of monthly downloads before they started spending $$$ on ads.

Ads can speed up the growth of an already growing show, but shouldn't be used to kick-start a show that can't grow on its own.
That's all, friends!

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It would mean the world if you:

1. Retweet the 1st tweet above
2. Follow me @iamjeremyenns

p.s. One lucky retweeter will get free access to my Podcast Sponsorship Toolkit ($99 value)

1. You need a unique & compelling concept that sets your show apart

2. There's no shortcutting the work of growing a successful show. Do the work your listeners aren't willing/able to do themselves

3. Use ads to boost existing growth. If you're not growing, revisit #1 👆

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More from @iamjeremyenns

1 Mar
Most podcasters think they need 1000s of listeners to land high-ticket sponsors.

You don't.

You can land 5-figure podcast sponsorships w/ 1000 listeners.

Here's a step-by-step guide to how niche shows can land high-paying sponsors without a large audience.

1. The Goal Of Any Successful Podcast Sponsorship

Understand that the most lucrative sponsorship deals are those that are a genuine win-win-win for your audience, your sponsor & you.

You're not aiming for a quick cash grab, you're aiming to build a long-term relationship.
2. Understand Your Audience

Before you can write a compelling sponsor pitch, you need to learn everything you can about your listeners.

Sponsors will want as much detailed info on who they're paying to get in front of as possible before even thinking about committing.
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