3/ Authors have many reasons to consider publishing their books also in rBook format:
- it provides more value to the reader
- it positions them as innovative
- it provides them with higher royalties
Rule #1:
Group incentives do not affect group behavior unless they’re translated to individual incentives.
(examples below; thread)
2/ Example: a company-level pollution fine doesn’t influence company behavior unless it’s translated into fines to the individual managers (or the company fine is large enough to meaningfully affect stock price, which is an individual incentive).
3/ Rule #2:
Long-term incentives do not affect behavior unless they are translated into short-term incentives.
Some other basic concepts that aren't clear yet, even though they costed us dearly:
- problems must be addressed not for how big they are but how big they can become
- connectivity (planes, etc.) helps diseases spread
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– respiratory diseases are likely to transmit by having inhaled the air someone infected exhaled (duh, and yet…)
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