👉🧵 How to build a personal brand in tech - available to anyone with a laptop with an internet connection.
↳ 1. Real names optional. Some of the most interesting people online are known only by pseudonyms and we don't know who they are and where they're from. Feel free to do this under a pseudonym.
↳ 2. Follow your curiosity and figure out which piece of tech/community you want to build mindshare in. There are *so many* exciting things in tech happening in 2021 so you have a lot to choose from.
↳ 3. Find the 5-10 most influential people in the community. Subscribe to their Substacks, join their Discords, follow their Twitter. Learn the cultural codes of the community.
↳ 4. Start adding authentic value. Write code. Write posts. Pro tip: Aggregating content from others often has *huge* value and is a great way to start.
Key here is to put in authentic work.
Key here is to put in authentic work.
↳ 5. Start engaging with the community online in public. Twitter and Discord are great. If you're consistently seen saying smart things in replies, you'll quickly get interesting people following you.
↳ 6. Start writing/making videos/podcasts and share your ideas (or compile other people's work). I tell people that having a well-read Twitter is a superpower.
The key is to just *start* writing/sharing.
Pro tip:be positive! Positivity+optimism is a superpower.
The key is to just *start* writing/sharing.
Pro tip:be positive! Positivity+optimism is a superpower.
↳ 7. Help others get into the community: The internet always needs more kind people to help newcomers join communities.
Be a "bat signal" for newcomers and help them get noticed - could be as simple as RTing someone new.
Be a "bat signal" for newcomers and help them get noticed - could be as simple as RTing someone new.
↳ 8. And that's it. Do the above in a loop and before you know it you'll have a community online that likes you and cheers you on.
I've seen people from some of the most remote parts of the world do this with a phone and a poor phone connection. If they can, anyone can.
I've seen people from some of the most remote parts of the world do this with a phone and a poor phone connection. If they can, anyone can.
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