Let me see if I can teach this in a thread…
$0 to $10M 🚀
My journey (x4) and the “ins” and “outs” of how to go from bootstrapped 6-figures to multiple 8-figure empires without using VC.
Easier DONE than SAID — so wish me luck…
$0 to $10M 🚀
My journey (x4) and the “ins” and “outs” of how to go from bootstrapped 6-figures to multiple 8-figure empires without using VC.
Easier DONE than SAID — so wish me luck…
✅ ACQUISITION, ECONOMICS, DELIVERY
Everything comes down to those 3 things. Three levers. Pulled correctly = rapid scale, healthy margins & good will delivered to prevent the downside of scale: reputation.
You CAN scale too fast, and you lose raving fans from poor product.
Everything comes down to those 3 things. Three levers. Pulled correctly = rapid scale, healthy margins & good will delivered to prevent the downside of scale: reputation.
You CAN scale too fast, and you lose raving fans from poor product.
🏆 Sell first, built later…
Our first business had sales (3 of them) before we ever lifted a finger to build the product. Modern examples are modeling, think car deposits (new Ford electric, Cybertruck, etc).
Validate FIRST. Build SECOND.
Our first business had sales (3 of them) before we ever lifted a finger to build the product. Modern examples are modeling, think car deposits (new Ford electric, Cybertruck, etc).
Validate FIRST. Build SECOND.
🏆 What if you don’t have big platform like Tesla or Ford?
ACQUISITION comes down to two things and two things only: attention & “conversion.” Specifically, think “micro-conversion.”
What are the steps someone must take to develop trust for you, your brand etc
ACQUISITION comes down to two things and two things only: attention & “conversion.” Specifically, think “micro-conversion.”
What are the steps someone must take to develop trust for you, your brand etc
Cont’d
Mostly for us at this point, we are selling straight to cold traffic… our teams spend $25k/day on social platforms that give people a look at what we can do for them.
Then they buy something cheap. Like $25-100.
Mostly for us at this point, we are selling straight to cold traffic… our teams spend $25k/day on social platforms that give people a look at what we can do for them.
Then they buy something cheap. Like $25-100.
Cont’d
The KEY here is to get the attention for cheap (CPM) and then make sure the thing you’re selling is harder to say ‘no’ to than it is to just buy (aka big problem & relatively easy solution)…
Good ads.
Good product.
Good proposition.
Equals low CPA…
The KEY here is to get the attention for cheap (CPM) and then make sure the thing you’re selling is harder to say ‘no’ to than it is to just buy (aka big problem & relatively easy solution)…
Good ads.
Good product.
Good proposition.
Equals low CPA…
🏆 OVER DELIVER
When Bezos started Amazon he made sure the pages all said standard shipping. EVERY. SINGLE. CUSTOMER. Got priority shipping and a 2-3 day delivery.
Underpromise. Over deliver. Marketers jack this step up every time… stop doing it.
When Bezos started Amazon he made sure the pages all said standard shipping. EVERY. SINGLE. CUSTOMER. Got priority shipping and a 2-3 day delivery.
Underpromise. Over deliver. Marketers jack this step up every time… stop doing it.
Cont’d
When ppl by a book or financial product or whatever from us — they are blown away.
“How was this only $10?”
“How are they even making money with this?”
“Why are they giving this away?”
Those are the questions you want people asking. Overdeliver…
When ppl by a book or financial product or whatever from us — they are blown away.
“How was this only $10?”
“How are they even making money with this?”
“Why are they giving this away?”
Those are the questions you want people asking. Overdeliver…
🏆 BACK END
Traffic And Funnels was the 3rd or 4th company validating the now-saturated (and famous) term “high ticket.” We were building back in the day when Ovens, Ruffino, etc were all building.
We helped pioneer the economics of “front end” to “back end.”
Traffic And Funnels was the 3rd or 4th company validating the now-saturated (and famous) term “high ticket.” We were building back in the day when Ovens, Ruffino, etc were all building.
We helped pioneer the economics of “front end” to “back end.”
Cont’d
If you can get 1% of people from your front end to your back end you will hit 8 figures as long as you’re delivering on your promises…
One business is doing 4% and the other is 1.8%, another is 3 months old and doing 1% already…
If you can get 1% of people from your front end to your back end you will hit 8 figures as long as you’re delivering on your promises…
One business is doing 4% and the other is 1.8%, another is 3 months old and doing 1% already…
Cont’d
The key is going to be aligning your back end with whatever the front end taught them was possible… make sure it’s “amplification” of the FE product or a “faster” option… don’t just give them more of the same thing.
Change it so it’s a NEW item with better delivery.
The key is going to be aligning your back end with whatever the front end taught them was possible… make sure it’s “amplification” of the FE product or a “faster” option… don’t just give them more of the same thing.
Change it so it’s a NEW item with better delivery.
🏆 If your front end economics work (75% - 100% liquidation) and your back end works (1% of FE to back end), your next step is to backfill yourself…
Get 1-3 ppl to take over each “area” of the business you’re currently pushing by yourself.
Get 1-3 ppl to take over each “area” of the business you’re currently pushing by yourself.
Try to grow as linearly as you can…
I.e. $100k month 1… $120k month 2… $140k month 3… try to avoid going from $100k to $500k to $750k. That will cause scale issues.
Once you’re ‘back filled,’ watch your economics 👇
I.e. $100k month 1… $120k month 2… $140k month 3… try to avoid going from $100k to $500k to $750k. That will cause scale issues.
Once you’re ‘back filled,’ watch your economics 👇
🏆 ECONOMICS:
-$350k ad spend
-3,800 customers @ $90 CPA // $70 AOV
-50 back end clients @ $10k
-5 long term clients @ $30k
REV: $916k monthly
$10.9M annual 🎉
-$350k ad spend
-3,800 customers @ $90 CPA // $70 AOV
-50 back end clients @ $10k
-5 long term clients @ $30k
REV: $916k monthly
$10.9M annual 🎉
KEYS ALONG THE WAY:
-always innovate… nothing lasts forever (except rental property)
-don’t hoard your cash… cycle it in/out/in/out so it’s productive
-don’t skimp on PEOPLE… they should be your biggest line item
-genuinely help your clients… or else you’re a scam
-always innovate… nothing lasts forever (except rental property)
-don’t hoard your cash… cycle it in/out/in/out so it’s productive
-don’t skimp on PEOPLE… they should be your biggest line item
-genuinely help your clients… or else you’re a scam
ENJOY THE GAME and I’ll be around for a bit for questions …
Don’t message me and ask for proof.
Go back to watching YouTube videos if you don’t know who I am or use a simple Google search then get off my Twitter account until you’re better educated 💪
Toodles…
Go back to watching YouTube videos if you don’t know who I am or use a simple Google search then get off my Twitter account until you’re better educated 💪
Toodles…
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