Every year over 2.5 million people read emails that I write.
Here are 7 tips to help you create emails that generate millions of $ in revenue.
Here are 7 tips to help you create emails that generate millions of $ in revenue.
Tip 1:
A killer subject line is half the battle.
Your email can't convert if no one clicks on it.
80% of readers skim through their inbox.
Make your subject line stand out by keeping it short, punchy and to the point.
A killer subject line is half the battle.
Your email can't convert if no one clicks on it.
80% of readers skim through their inbox.
Make your subject line stand out by keeping it short, punchy and to the point.
Tip 2:
Make it visually appealing.
Our brains process visual information 60,000x faster than text!
Simple images and a compelling CTA are the difference between an email that gets opened, and an email that gets readers to buy.
Make it visually appealing.
Our brains process visual information 60,000x faster than text!
Simple images and a compelling CTA are the difference between an email that gets opened, and an email that gets readers to buy.
Tip 3:
Don't waste your reader's time.
Readers lose interest with each passing sentence.
Get to the point, and get there fast.
Don't waste your reader's time.
Readers lose interest with each passing sentence.
Get to the point, and get there fast.
Tip 4:
Make it a no-brainer: give value before you ask for it.
Readers should get a ton of value from your product before they have to upgrade or purchase.
Send emails that:
- Educate the user
- Set them up for success
- Increase their usage
Before you ask them to pay you.
Make it a no-brainer: give value before you ask for it.
Readers should get a ton of value from your product before they have to upgrade or purchase.
Send emails that:
- Educate the user
- Set them up for success
- Increase their usage
Before you ask them to pay you.
Tip 5:
Get the balance right.
Send too many emails and users will stop reading them / mark
them as spam.
Send too few emails and you're leaving money on the table.
Understand what works and get the balance right.
Get the balance right.
Send too many emails and users will stop reading them / mark
them as spam.
Send too few emails and you're leaving money on the table.
Understand what works and get the balance right.
Tip 6:
Bring users back with timely and relevant reminders.
Users forget about your product the moment they stop using it.
Email isn't just a channel, it's an extension of your product.
Understand how frequently users need your product and time your emails accordingly.
Bring users back with timely and relevant reminders.
Users forget about your product the moment they stop using it.
Email isn't just a channel, it's an extension of your product.
Understand how frequently users need your product and time your emails accordingly.
Tip 7:
Make it a habit to A/B test.
Every successful email campaign starts as a dud.
It takes time, measurement, and consistent iteration to create emails that are read by millions.
Make it a habit to A/B test.
Every successful email campaign starts as a dud.
It takes time, measurement, and consistent iteration to create emails that are read by millions.
That's all folks. If you enjoyed this thread, please:
- Retweet the first tweet, it helps a lot!
- Follow me at @heykahn
I write about marketing, tech, and psychology. I share my insights along the way.
- Retweet the first tweet, it helps a lot!
- Follow me at @heykahn
I write about marketing, tech, and psychology. I share my insights along the way.
Recap:
1. Write a killer subject line
2. Make your email visually appealing
3. Get to the point quickly
4. Give value before you ask for it
5. Get the balance right
6. Send timely and relevant reminders
7. Make it a habit to A/B test
1. Write a killer subject line
2. Make your email visually appealing
3. Get to the point quickly
4. Give value before you ask for it
5. Get the balance right
6. Send timely and relevant reminders
7. Make it a habit to A/B test
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