Thread by @EmporersNewC

After years of yellow journalism in the US, one of the biggest forces in reforming the press were the advertisers.

Corporations refusing to advertise have played an important part in creating a more honest press that does not feel it has the 'freedom' to deceive.

https://twitter.com/Ayaan/status/1404874944647892993

And as for making fools of themselves, why advertise on a platform that is targeting a specific set of people unless you explicitly want to as part of your campaign?

For the majority of products, it will make more sense to spend their advertising budget on more inclusive platforms with broader audiences.

Unless, of course you specifically want to address a certain market.

They also may not want their brand associated with certain things said on GB News.

Protecting your brand is also not a foolish thing to do.

I know the media industry don't like it when their money is cut, because who would?

But it's just business.

And let's be clear, a business doesn't give a damn if your call it 'woke', so if name calling is where you go with this, you're wasting your time.