After years of yellow journalism in the US, one of the biggest forces in reforming the press were the advertisers.

Corporations refusing to advertise have played an important part in creating a more honest press that does not feel it has the 'freedom' to deceive.
And as for making fools of themselves, why advertise on a platform that is targeting a specific set of people unless you explicitly want to as part of your campaign?
For the majority of products, it will make more sense to spend their advertising budget on more inclusive platforms with broader audiences.
Unless, of course you specifically want to address a certain market.
They also may not want their brand associated with certain things said on GB News.
Protecting your brand is also not a foolish thing to do.
I know the media industry don't like it when their money is cut, because who would?

But it's just business.
And let's be clear, a business doesn't give a damn if your call it 'woke', so if name calling is where you go with this, you're wasting your time.

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More from @EmporersNewC

16 Jun
Does everyone remember when politicians said we can't have a referendum on the deal because people had voted for Brexit and it would be asking the public again?
Does everyone remember when they said that the problem with the deal had nothing to do with Brexit?
Does anyone remember them being pulled over the fact they have now argued that the deal *was* Brexit and *isn't* Brexit?
Read 4 tweets
16 Jun
There it is.

Sovereignty before solutions.
Sovereignty before peace.

But are media are still pushing the line that this is everybody's problem and not a problem caused by UK ideology.
The thing about "Taking back control of your laws" is that you can make decisions about your laws, not other people's laws. Especially not the laws you said you wanted no say over.

People who knew nothing about global trade refuse to accept the the most common method globally, attributes it to "EU thinking" and says they don't accept the position.

Gee, I hope we haven't listened to a whole load of people who didn't have a clue.

Read 4 tweets
13 Jun
Is that democracy dying in dark behind him?
They've already shown they want to speak to the voice of youth.
My biggest complaint is:

Did anyone actually consider that Dan Wootton has an incredibly annoying voice?
Read 5 tweets
13 Jun
This article about honesty in politics shows us why the European Union is in a difficult position with regard to the Northern Ireland Protocol. (Thread)
It begins with a quote, we are told, that was written by Lord Thorneycroft in 1947 about a plan that must be kept from the public.
Lord Thorneycroft may not have written those words.

He was the principal author of the pamphlet ‘Design for Europe’, published by the Tory Reform Group, but we don’t know who wrote that particular passage.
Read 44 tweets
12 Jun
There were two real options in 2019.
One involved accepting this deal.
One involved renegotiating this deal and putting it to a referendum.

The majority backed the Conservative party. Those voters can blame the deal on themselves, or the Conservative party for adopting it.
But of course they don't because the politicians are only too happy to give them an out and blame the EU.
In 2016 a majority of the people chose to leave the EU and put us in a weak negotiating position.
Read 15 tweets
11 Jun
Someone copied my IDS tweet into her timeline. I'm not happy when this happens, but it does mean I will now feel free to say whatever I like about them.
Something similar happened with this dishonest, deceitful, despicable, dick-head too.
I never intended to be blocked by Dan Hannan, but at least I knew that it was because I'd ran a massive internet poll to determine if he was an imbecile or a liar, and live in the knowledge that it had got to him.
Read 9 tweets

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