How to make customer support make you more $$$ in the long-run,
Rather than just being 'time-consuming'
(which might/might not make you more $)
1. Make a video reply for the question
β’ Say 'Anne asks... [question]'
β’ The video reply is a nice touch from the founder
β’ Feels more personal as it's 1-on-1 help now
2. Post the video, add it to your knowledge base
β’ It now looks like a Q&A 'show'
β’ That 1-on-1 feeling can be scaled to others
β’ It's normal to have it low-touch with a screen record (i.e. no Hollywood production needed)
3. Have the text version written, based on the video
β’ Can be outsourced
β’ Can be assisted by auto-transcript
β’ You do 2-in-1: video AND text
4. Send the video to the customer, let them know a text version is coming soon if they need that
β’ Next level: make a workflow
β’ In time, the text-version can help with SEO
5. Keyword it
β’ Make sure the knowledge base entry can be found
β’ Write different variations of the question, so it can be found
π Before: Time expenditure, might or might not convert
π After: You make
β’ A customer happy
β’ Help other future customers
β’ A show
β’ A good long-term investment (possibly SEO benefits)
β’ β’ β’
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An update would mean I keep replying with a new set of ppl. Let's say "Update: 10 more people, since you're here" β and then I add those 10 ppl as replies
Assumptions:
β It might start a new wave of shares
β This new wave of shares keeps ppl engaged
β Some will scroll to the top
β The original tweet might make new rounds
β Whole thing's reinforced
If you're at least remotely interested in Building in Public or a grandmaster, I think the Cheatsheet can help
It's a collection of the what, why and how of a trend I believe could be continuing to grow
Inside you'll find:
β A list of different types of posts, as well as practical examples (tweets etc)
β A public list of those who build in public
β You can join the list as well, there's a form inside
β A board to plan your BiP journey
β Principles of BiP
β A list of tools for BiP
β Many more
I'm manifesting that I'll have a (free) monthly subscription, updating the subscribed about how my projects are going:
β All the building in public, together, in one place
(thread)
2/ β All the numbers of all my projects
β The bets I'm placing
β Referring later to the bets I'm placing to see how they turned out to be
β Noting down my philosophy and strategy
β How I'm reacting to what happens
β Doubts, and what I'm doing about them
This will be a free subscription, with the possibility of paying to support milestones such as:
β A @CircleApp community for the subscribers, for Q&A (inspired by @dvassallo's subscription)
β Scaling up with more written content and documentation
β Starting to do video