Interesting to see trust issues with politicians are more than twice as poor as with journalists. Also - willingness to pay for news STILL causally linked to TRUST. Big blockage to payment: wide availability of news for free. #journbiz#dnr2021
Respondents to the #DNR21 report say they want news to be factual, and to present a breadth of views rather than be partisan. Under-35 audiences want outlets to take a stand on specific issues, though, like climate change, says @nicnewman.
Also worth outlets getting on TikTok to share news, says @nicnewman. A growing number of young people are on the app, and a proportion of those users are looking for news. [I wrote about this in Jan 2020 including how to use the app for journalism medium.com/@corinne_podge…] #DNR21
OMG well done @risj_oxford
for having the opposite of a manel to discuss this year's #DNR21
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We're witnessing a fresh fracturing of news GATHERING and news DISTRIBUTION. Twitter's always been a tool for both. If your audiences and sources are scattering, here's a thread to help 1/
2/ Some of your key sources & audiences have fled to TikTok. @risj_oxford published a study & ran a webinar on how journalists are using TikTok, this week.
Big thread with study links:
3/ Some of your key sources and audiences have already fled to LinkedIn. Especially NGOs & local orgs frustrated with poor organic reach on Facebook. Meanwhile, many journos still not on it.
LinkedIn for Journalists: news.linkedin.com/media-resource…
I've been asked 3 times this week by women entering the consulting space how to charge for consultancy services. A thread.
How do you decide what to charge? First, you're not doing the client a favour. You're helping them solve a problem. Your charge is partly based on what the client expects to pay for solving that problem. (You can always ask if they have a budget in mind. Most clients do.)
But you'll also need a personal rate, based on what you need to earn. Begin by researching what the *average* day-rate is for your sector and client location. e.g. average rates for an attorney in New York are $100-$300/hour. Next you need to refine *your* target / average rate.
Here are some of the posts and threads responding to #Facebook / #facebooknewsban that have caught my eye, in no particular order. 1/11 1) Gautaum Mishra (@jeamish) CEO of the news aggregator / bundled subscription app, @inkl - THREAD:
3) Amy Webb (@amywebb), journalism / digital futurist & founder of @FTI (they have their annual Tech Trends report out later this month, too so follow her) - THREAD:
Great to hear @joonlau kicking off 3 days of the @WANIFRA_Asia Digital Media Leaders conference. Huge line-up, about innovation, product development, revenue diversification and more. #journbiz
1st #DigitalMediaAsia session: - Joe Kahn (@nycscribe), Managing Editor of @nytimes, in conversation with @garyliu of @SCMPNews - two giants of digital innovation and revenue diversification. As Liu says, online events supports global knowledge sharing like this. #journbiz
.@nycscribe says 2020 upheavals have driven engagement "beyond what we had witnessed in the past. And we were in a good position to harvest some of this because we've had some years of focusing on digital engagement." (See more: nytimes.com/2020/05/06/bus…) #DigitalMediaAsia)
If you are pivoting into the freelance market, then in the coming months / year, @marcus_bowles has this list of actions for @tasfreelancers, that you need to take. More from that source here: ibm.myinnergenius.com.
Just finished 3 x 3-hour Zoom lecture/tutorials for @Sydney_Uni Online Journalism students. Some learnings: 1) Online classes are TIRING for students and lecturers. Some of my students had 3 online lectures today. Go for sustained energy throughout, don't overload at the start.
2) It takes students time to switch their microphones on and off. Allow 10-15 seconds if you're asking someone a question. In a classroom they'd know you're talking to them immediately and respond but online takes that little bit more time and patience.
3) At the start of the lecture, I went through the slides to identify points / slides where I'd be asking questions, so they could really focus during those moments. NO ONE can maintain razor-sharp "will there be a test on this later?" attention for 3 hours.