Republicans can’t win democratically, so they have turned on democracy. That seems clear.

But American democracy also has momentum of its own & voters seem increasingly ready to do battle with voting restrictions.
The 2022 elections should be explicitly reframed as the voters v. the voting restrictions.
There’s a clear role for the private sector here.
Most US corporations are still pro-democracy because “consumerism is democracy” is the American brand. At the same time, the GOP leadership has baited “woke” (lol) Coke, MLB, Delta, Merck, Starbucks, & Google & threatens to deny tax breaks.
These companies should call their bluff.
Here are my simple ideas for how, come Election Day, America’s national drink, Coca-Cola, musth” hard-sell democracy to the United States of America, the way it sold democracy to France, Germany, the former Soviet States, Asia, etc.

economist.com/1843/2021/06/2…
The best thing I can imagine in Georgia in 2022 is a Coke truck on every street corner handing out free Dasani and Coke and Sprite to voters. Within, of course, the letter of the new 150ft restriction.

Coke promotes the vote in South Africa and around the world. Why not here?
While the poor jacked US is busy avoiding moral rigor as usual—no truth & reconciliation, no reparations—Coke needs to bring back the easier and more familiar American path: Sugar water for our troubles, and voting as heroism.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Virginia Heffernan

Virginia Heffernan Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @page88

25 Jun
Parents of young children might need to be reminded right now to get The Backyardigans by hook or crook — I just fear it might be forgotten
Only parents who fully understand every single genre of music from Kenyan Highlife to Baroque to Countrypolitan can skip it
Janice Burgess + Evan Lurie — too good
Read 4 tweets
20 Jun
A huge cultural moment for me was realizing that not everyone is moralistic about air conditioning like the men in my family
Which is to say, happy Father’s Day! Image
Especially to the time-to-stack-wood-push-ups-cure-everything-cross-country-skiing-at-5am dads!
Read 4 tweets
20 Jun
Lesson for all: You don’t have to fight the narrative
Let the narrative be.

Lay down your narrative burdens.
There might be something more to life than public relations.
Read 4 tweets
18 Jun
Branding schmanding. What's terrible about Victoria's Secret is the product: those excruciatingly abrasive and pieces of petroleum-based twine that pass through the buttocks and barely cover the genitals

latimes.com/opinion/story/…
The 7 new ambassadors, the VS collective, are lovely, but 4 of them are models, and one is a TV personality. Two are athletes. Five are under 30; one is a teenager.
The candy-colored polymers go for $20-$80 for a few tablespoons of fabric that's hostile to the skin and the body.

Exposés in Bloomberg and elsewhere show VS uses sweatshops and even slave labor.
Read 8 tweets
16 Jun
Now we’re talking.

Come for the Gramsci, stay for the Saussure.
Important to note that Dr. James Lindsay (Ph.D., mathematics, 2010) is most known as a hoaxer who considers the language of the humanities gibberish and likes to send it up (as so many have done since the early 90s).
Where Marc Lamont Hill (Ph.D., American Studies, 2005 [I think]) has, along w/his work in journalism, directed a dozen dissertations & has a frankly exhausting CV that includes, among too many books & articles w/illustrious publishers to count, fluent Spanish & solid Arabic.
Read 10 tweets
11 Jun
Time to notice that QAnon is finished. My column ⁦@latimesopinion⁩ : latimes.com/opinion/story/…
Prophecies are all duds. No more Q. No more messiah Trump. Q Shaman in jail. Powell says there’s no plan. Even Flynn says major ideas are nonsense. Infighting. Many want straight anti-Semitism; some still want to shill for intravenous bleach.

Nothing gold can stay.
The Watkins porn duo created Q — that’s common knowledge now, no?

washingtonpost.com/technology/202…
Read 26 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(