One very simple heuristic that would exponentially increase the rhetorical effectiveness of Labour MPs is to focus on the facts of a given issue and never venture into the meta-discussion of "what does the public think about us talking about this".
https://twitter.com/LBC/status/1409092251188350976
Trying to shape public opinion as an opposition party is hard. You need to grab every opportunity to lay out the facts of an issue and draw a clear contrast between your party and the government.
Trying to make some kind of obscure media critique during an interview with the media is a waste of time. And the opportunity cost is huge.
It's like auditioning on X Factor and using your 5 minutes in front of the judges to describe the song you didn't choose.
Just fucking SING!!
Just fucking SING!!
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