FREE MASTERCLASS
🌿
Touch points that make up a strong brand!
.
Don’t miss this
🌿
Touch points that make up a strong brand!
.
Don’t miss this
https://twitter.com/joe_human_/status/1409581537079664657
What is a brand?
.
It’s not a logo!
It’s not your identity! (CI)
Not your product / service you sell!
@joe_human_
.
It’s not a logo!
It’s not your identity! (CI)
Not your product / service you sell!
@joe_human_
It’s a gut-feeling that someone has about you/ product!
It can only be defined by an individual not a group of people ... it’s an individual experience!
It can only be defined by an individual not a group of people ... it’s an individual experience!
Your brand exists in a customer’s mind!
A brand is a collective experience from every touch point that a customer engages with you!
How does one succeed in building a brand esp. in the digital age:
1. Purpose
2. Audience Understanding
3. Content
@joe_human_
1. Purpose
2. Audience Understanding
3. Content
@joe_human_
PURPOSE
What values do you possess?
How do you want to change world/industry? ID the problem & find the solution.
How do you want people to see this solutions
How do you want to communicate this purpose? (Positioning, Captioning, platforms
How does this motivate your ambassadors
What values do you possess?
How do you want to change world/industry? ID the problem & find the solution.
How do you want people to see this solutions
How do you want to communicate this purpose? (Positioning, Captioning, platforms
How does this motivate your ambassadors
AUDIENCE UNDERSTANDING:
Gender, age, spending behaviours etc.
Know your target avatar!
Gender, age, spending behaviours etc.
Know your target avatar!
CONTENT:
1. Mediums
2. Language
3. Platforms
4. Timing Relevance
5. Output / Execution
1. Mediums
2. Language
3. Platforms
4. Timing Relevance
5. Output / Execution
CONTENT:
Your content needs to speak to the platform.
Is it video, pictures, voice... where can it thrive best?
.
Language ~ relevance to the global village
Your content needs to speak to the platform.
Is it video, pictures, voice... where can it thrive best?
.
Language ~ relevance to the global village
Time & Relevance |
Awareness to what we are going through
Future facing contentt
Relatable & authentic
Awareness to what we are going through
Future facing contentt
Relatable & authentic
Real Tactical Movement / Execution|
Identify user generated content around your brand to amplify the brand campaign, drive conversation and bosst sales
Identify user generated content around your brand to amplify the brand campaign, drive conversation and bosst sales
Output / Execution |
Don't compromise your Brand Quality
Excellence in showcasing your work
Create your signature
Don't compromise your Brand Quality
Excellence in showcasing your work
Create your signature
Last but not least ...CUSTOMER SERVICE |
Feedback is so essential
Ask your customers how they are experiencing your product.
Short surveys
Regular Engagements
Feedback is so essential
Ask your customers how they are experiencing your product.
Short surveys
Regular Engagements
Build with your community / eco-system
Give your market an opportunity to engage with you to voice their opinions and contribute.
"What do you think of this editing style?"
"Which profile picture should I use?"
Give your market an opportunity to engage with you to voice their opinions and contribute.
"What do you think of this editing style?"
"Which profile picture should I use?"
• • •
Missing some Tweet in this thread? You can try to
force a refresh
