Consumers spent a record $64.9B on 📱 apps in the H1 2021, a 24.8% 📈 YoY. $AAPL @AppStore saw $41.5B spent, vs $23.4B at @GooglePlay. However, $GOOG Play saw a 30% 📈 YoY in expenditure vs 22.1% for the @AppStore, thanks to 📈 demand in markets like the 🇵🇭.
2> 📱 games category had the most spent: $44.7B. Rest was spent on areas like sports, finance, biz, & subscription-based apps.
@tiktok_us & @YouTube est to have collected $920M (up 74%) & $564.7M, respectively. Users paid @Tinder $520.3M, making them 3 highest-grossing apps.
3> $TCEHY Honor of Kings ($15B), PUBG Mobile ($1.5B), & Genshin Impact ($848M) were the 3 highest-grossing games in H1 2021.
In H1 2021, App installs 📈 by 25.7% YoY to 71.3B as most activities shifted online due to the COVID-19. Downloads 📈 by 1.7% to 72.5B.
4> Nongame installs for the $AAPL @AppStore 📉 by 10.9% to 16.3B but 📈 6% for $GOOG @GooglePlay to 53B.
The 🇺🇸 social comm market is projected to 📈 by 35.8% YoY to $36.62B in 2021, per @eMarketer. Social comm is when a company advertises & sells its products via social media platforms.
2> 🇨🇳 remains the 🌍 largest social comm market, w/ sales exp to reach $351.65B or 13% of the nation's e-comm sales.
$FB is the largest platform in the 🇺🇸 w/ 56.1M buyers, while @instagram & $PINS have 32.4M & 13.9M, respectively. @WeChatApp is the dom player in the 🇨🇳 market.
3> Acq customers on major 🇨🇳 platforms such as $BABA ($123 average per customer) & $JD ($26) can be expensive. Brands have leveraged social comm to 📉 CAC
Live-steam social comm will be big as well. The 🇺🇸 live streaming market is nascent, but sales in 🇨🇳 are exp to be $131.52B.
2) HAS COVID IMPACTED PRIORITIES?
🌀 @Jack priorities have not changed but dev velocity has improved mightily.
🌀 @CashApp DD work pulled up to get stimulus to Americans
🌀Focus/magic is how to connect 3 ecosystems together: Seller, @Cashapp, @TIDAL
3) APPEAL TO NEW AUDIENCES:
🌀 @CashApp / Seller: understand needs of customers & building ahead of that to broaden utility of ecosystem
🌀Meet underserved customers/markets, like in SE US, gaining better risk/security controls to open up🚪's comp. to peers