Thread by @tpsojda

1> SOCIAL COMMERCE 🧵

The 🇺🇸 social comm market is projected to 📈 by 35.8% YoY to $36.62B in 2021, per @eMarketer. Social comm is when a company advertises & sells its products via social media platforms. 

$FB $SHOP $SQ $PYPL $TWTR $PINS $SNAP $TCEHY $BABA $JD $PDD $SHOP

2> 🇨🇳 remains the 🌍 largest social comm market, w/ sales exp to reach $351.65B or 13% of the nation's e-comm sales.

$FB is the largest platform in the 🇺🇸 w/ 56.1M buyers, while @instagram & $PINS have 32.4M & 13.9M, respectively. @WeChatApp is the dom player in the 🇨🇳 market.

3> Acq customers on major 🇨🇳 platforms such as $BABA ($123 average per customer) & $JD ($26) can be expensive. Brands have leveraged social comm to 📉 CAC

Live-steam social comm will be big as well. The 🇺🇸 live streaming market is nascent, but sales in 🇨🇳 are exp to be $131.52B.

4> 🇺🇸 marketers can use 🇨🇳 as an example of how to incorporate livestreaming into their own social commerce strategies, such as tapping creators & influencers to drive engagement and sales.

$ROKU $DIS $AMZN $GOOG $VIAC $AAPL $TTD

5> this is important b/c the 🇺🇸 social comm market will continue to 📈, & brands w/ out a robust presence on platforms such as $FB, @instagram, $TWTR, $PINS, & $SNAP will miss out on a lucrative revenue stream.

6> Social comm can help 📉 CAC & streamline the product discovery process.

It also gives brands a chance to build 💪🏼 relationships w/ consumers post conversion to create better engagement, adoption, retention, cross-selling, & advocacy funneling back into new customer acq.

CC #fintwit buddies who understand the high potential for the 🇺🇸 social and live-TV commerce market:

@MaxTheComrade
@PelotonHolder
@caleb_investTML
@plantmath1
@mukund
@SpecialSitsNews
@jablamsky
@WOLF_Financial
@dhaval_kotecha
@JoTrader4
@ParrotStock
@KreizJordy
@LukeDonay