1) What does FTX look for in partnerships?
2) There are a ton of ways that we can work with others!

From ftx.com/pay to FTX whitelabels to ftx.com/nfts to liquidity to otc.ftx.com to branding to investments to advising, our surface area is only growing.
3) The potential of our partnerships gets bigger each day.

This also means, though, that we're unlikely to be able to guess everything ahead of time.

And so when we partner with people, a _bit_ thing we try to figure out is:

how excited are they to work with us?
4) If someone's really into it, there will be huge upside for both parties: more and more features over time to add, more and more platforms to work on.

But if someone wants a contract with no flexibility or future expansion, we'll probably whiff on whatever ends up important.
5) All of which is to say, that this is _exactly_ what we're looking for in partners:
6) Who knows what will come of this particular thing--maybe it'll be awesome, maybe it'll fizzle.

And that's ok!

Because in the end, if it's a great fit that's great, and if not that's fine too, at least we gave it a shot.

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More from @SBF_Alameda

3 Jul
1) Mistaking easy for excellence
2) NOT FINANCIAL ADVICE
3) One of the beautiful things about crypto is how easy it is to build stuff.

Want to mint a token? spl-token-ui.netlify.app/#/
Read 21 tweets
29 Jun
1) Working together
2) Before crypto, I worked on Wall Street.

There were some partnerships there. there had to be; each trade relied on like 12 companies coming together.

The buyer, the retail broker, the PFOF firm, the dark pool, the prime broker, the clearing and settlement, the exchange...
3) And then again on the seller's side.

And maybe an ETF issuer and an AP while you're at it.

But given that, things were pretty cutthroat.

Not fucking each other over actively--at least where I was, there was a strong ethos against doing anything that seemed negative-sum.
Read 16 tweets
28 Jun
1) why most things suck
2) ok so we're currently trying to pay a company money

like, we want to use their service.

they charge for it, and we're happy to pay.
3) The problem is, they don't really seem to want to let us.

We said "hey we're ready to pay now can we have access to your API?"

They said "no sorry first let's have a phone call".

so we had a phone call, and they walked us through the product (unnecessarily).
Read 6 tweets
24 Jun
1) A case study in brands:
2) Quick, what are the top two stock neobrokers in the US?

Hint: their logos are in the first tweet.

Ok, you probably didn't need the first one: obviously, it's @RobinhoodApp.

How about the second?
3) Everyone I ask gets Robinhood.

Very few people get #2 right on their own, even though, according to public numbers, it's on the same scale.

In fact, when I _tell_ people the answer is Webull, they often say "huh?".

And then, after 15 seconds: "oh right, @WebullGlobal."
Read 22 tweets
23 Jun
1) A week ago, we had Cloudflare errors on FTX. I promised a post-mortem.

Here it is.
2) The context: for about an hour on June 16th, many users got DNS errors when trying to access FTX.

That basically means that Cloudflare, our anti-DDOS service, was rejecting a lot of users.

You can find the Cloudflare incident here: cloudflarestatus.com/incidents/qj2z…
3) What happened, roughly:

(a) we had a particularly type of logging turned on
(b) do to a bug in a maintenance process, Cloudflare accidentally routed logs to one of their shut-down servers
(c) this triggered their DDOS systems
Read 7 tweets
23 Jun
1) We're really excited to partner with @MLB!

FTX is now the official crypto sponsor of Major League Baseball.

2) What does this mean?

Well, to start, it means we'll be going live with one of the more unique sponsorships in the world, with patches on every MLB umpire's uniform.

But over time, much more than that.
3) We're super excited to partner with the MLB on ways that we can grow together:

collaborating on products and experiences together, and helping to build world-leading brands.
Read 6 tweets

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