JPK Profile picture
1 Jul, 15 tweets, 3 min read
1/ India’s early stage ecosystem is set to explode. Thanks to 'fuck you'​ money

“A people too must live before it can philosophize,” philosopher and author Will Durant concludes in his book The Story of Philosophy.
2/ Lebanese-American essayist Nassim Nicholas Taleb takes that concept a bit further when he says that to be free to do what you want the way you want to, you need something called “fuck you” money. At family dinners, it's referred to as financial independence.
3/ Like philosophy, and other risky endeavors that need chutzpah, fuck you money is an important ingredient for an entrepreneurial ecosystem to thrive. Several Indian tech companies, including the likes of Zomato, Nykaa, and Paytm, are likely to go public in the coming weeks.
4/ And that money is all set to flow into the system — freeing up experienced and talented employees to start their own companies.

But that’s not all. Anticipating the creation of nearly 100 unicorns in the next 3-4 years, early stage investing is also starting to heat up.
5/ We already have close to 40 unicorns in the country. Many of these companies have also created liquidity events for their employees through share buy backs. This means more employees can now get off salary cycles and make longer bets in line with their experience.
6/ For many future entrepreneurs, this money will become their Plan Z — a term coined by investor and entrepreneur Reid Hoffman as the backstop which comes with a certainty that frees you up to pursue your Plan A (the original idea) or Plan B (the pivot) more aggressively.
7/ “With Plan Z, you’ll at least know you can tolerate failure. Without it, you could be frozen in fear contemplating the worst case scenarios,” Hoffman and Ben Casnocha wrote in their best selling book The Startup of You.
8/ There’s another positive development that has taken shape in India. Nearly a decade ago, a handful of early stage players including Microsoft Accelerator and 500 Startups had started in India. But with strategic changes at the headquarters, these players had shifted focus.
9/ But the early stage startup ecosystem is being revitalized with the entry of new players such as Antler, which has a mission to invest in nearly 100 startups over the next four years.
10/ Sequoia Capital’s Surge, which looks to back early stage entrepreneurs is also on its fifth cohort with prolific angel investor Rajan Anandan at its helm.
11/ Early stage funds such as Speciale Invest, Pi Ventures and several others have also raised new funds to continue betting on startups.

For young entrepreneurs, Plan Z might look like moving back into your parents' apartment and starting over.
12/ But for more seasoned employees, with higher living expenses, that may not be an option. The upcoming tech IPOs will do is free them from the fear of losing everything.
13/ Their stock options, which were valuable on paper, will soon have value in the real world and give them a viable Plan Z if things don’t work out when they startup.
14/ Instead of becoming financially independent at the age of 60 with a retirement corpus, these employees will now get to financial independence in their prime with many more years of work in them.
15/ Having tasted success once as employees, they’ll now want to do something bigger as founders.

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More from @therealjpk

30 Jun
1/ ⚡️How do you go think of creating a marketing strategy for your SaaS startup? Here's @arun_pattabhi, the chief growth officer of @freshworks on how: I like to think of two broad dimensions before crafting a marketing strategy.
2/ The first one is around the complexity of the product and the second one is the complexity of the buying environment. Your marketing approach and strategy will change depending on these two factors.
3/ When we started out at Freshworks, we mainly sold to the small and medium enterprises and they discovered us through search. So we had an inbound marketing engine, fueled by paid search and content marketing optimized for search discovery.
Read 9 tweets
28 Jun
1/ Content can be a powerful way to grow your startup — whether it is to build a brand or acquire customers. Here's @stephsmithio on how.

People often ask me if they should start with a podcast, a blog, a newsletter, and so on. These are all just forms of content.
2/ Content is a way to articulate ideas to an audience. So there’s no correct answer to this.

However, I do encourage people to start out with written content. This is because the written content ecosystem, although more competitive, is a lot more developed.
3/ And that means that you have many more ways to grow your content. It also has the best approaches to distribution and differentiation compared to something like podcasts that are often done by creators with already large audiences.

First, start by defining your goals.
Read 9 tweets
28 Jun
1/ ⭐️ Lot of startups underestimate the power of brand in the early days especially now because you can acquire customers through paid channels. But it's absolutely critical if you're a product led company. Here's @ginag on how they thought about brand at Duolingo.
2/ The brand personality, how users relate to the company and the app, and what it means to them is crucial. The copy being super friendly was always intentional.
3/ What drove us was being intentional about our brand persona and thinking through if Duo, the character, was a person. What would he or she be like? What is Duolingo as a brand? What are the words that describe us as a brand?
Read 8 tweets
24 May
1/ The world’s 3 largest smartphone companies currently are Apple, Samsung, and Xiaomi. Apple is 45 years old. Samsung is 83 years old. And Xiaomi? Just about 10 years old.
2/ It is not only the world’s 3rd largest smartphone seller, but was one of the youngest companies to make it to the Fortune 500 list with revenues of $37.7 billion (2020) and profits of over $2 billion.

When Xiaomi started out, China was a battlefield of over 400 brands.
3/ How did Xiaomi break out? I read dozens of books, spoke to industry experts, and pieced together a book on Xiaomi’s rise. A thread on the market conditions then and a short tech history lesson.

The story begins with a small family enterprise in Chicago, not Beijing.
Read 18 tweets
16 Feb
Listening to @balajis and @MohapatraHemant on @LightspeedIndia's #ExtremeEntrepreneurs series.

Paraphrasing some points I picked up from @balajis.
You don't need to come to the US to build billion dollar companies because the west is in decline. Technology is global. Examples

a) Decentralised crypto
b) Getting to Mars
c) Transhumanism
India opportunity: World has gone remote. And nearly 400 million people have gone online in India. That's a lot of people into the workforce.
Read 11 tweets
13 Jan
Online grocery market in India is competitive. There's Amazon, Flipkart, JioMart and several others in this space. But BigBasket, reportedly valued north of $2 bn, has held its own. A thread. @RavBhatia
⚡️Grocery is expected to be a $790 billion market by 2024. Of this, online grocery is expected to be around $18.2 billion. (Source: @RedSeer)
⚡️ The market, currently around $603 billion in size, is dominated by traditional retail (95.7%). (Source: @RedSeer)
Read 10 tweets

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