Thread by @HQawiyy

How we built a $48,000 Annual Recurring Revenue membership and failed 3 months in

3 Things I’d Do Different if we were to launch a new membership offer

[Hidden Marketing lessons ⬇️]

If you’re considering starting or running a membership offer as a marketer, coach or course creator,

You’d find this really helpful, and this is what I wish we did when we launched a membership offer earlier in the year

Let’s get into it.

You might have heard this before,
Having a recurring revenue from your membership is passive income, and that’s true. You create it once and get paid for life

But, that’s only if you put these 3 things into place

Why?

If you don’t,
You’d end up with more churn rate than you can handle, and the goal is to have as many members stay through as possible

So here are 3 things we’d do different when launching a membership offer for ourselves or clients
And hopefully, you find some value in it.

💫Get Ultra Specific on the promise of your offer

A lot of course creators or coaches get this wrong right from the start. Here’s why

You often believe the more promises you make, the higher the number of people you’d attract

But there’s nothing farther from the truth than that, and that was a huge mistake we made out of oversight

The harsh truth is this, the more specific you are about your offer promise,

The bigger your promise packs a punch and breaks through the level of market skepticism

So in a world where everyone is trying to get as much clients through the door, be sure you don’t attract rodents into your farmyard

Which leads us to the next one

✨Set expectations:

One of the biggest reason our membership hit the rocks way too early even though we had a great start,

Is because we didn’t get clear on what people should expect moving forward on our ends and also their required commitments.

So it was no surprise when our founding members got pissed off because they had different expectations about what we were to deliver

Which is why I’d advise you to focus on one thing and make sure you hammer it home clearly to your audience before launching your membership

This will protect you and them from being heartbroken should things take a different turn

…..and finally,

💸Have a Curriculum

Running a membership can be pretty stressful if you don’t have a planned curriculum for members of your community

...and if you just think of winging it according to how you feel every time, you’d be stuck in a loophole that increases your churn rate unbearably

So how do you go about this?

Create or curate for your members
What do i mean?

You can either create your content for the membership based on exactly what they ask for and your level of expertise,

Or you can bring in carefully curated experts who come in at different times to teach, motivate and engage your audience.

& everyone ends up happy in the end which makes your stick rate increase drastically while making people excited to keep paying you for your offer

P.S in the end, it goes deeper than this,
but these are the three main things I wish we really did well,

that would have doubled or tripled the success of our membership.

I hope you found this insightful and implement lessons from our mistakes

Share with anyone who would love this
Cheers

I’m Abdul-Qawiyy, a direct response consultant to course creators and we help you get clarity on your offer, messaging and structured systems to hit 7 figures in a shorter timeframe.

Schedule a strategy session with the link below