Thread by @docMJP

Without real underlying virtues/excellences, natural human relationships, and warm settings (hearth, home, church, civic communities, and natural world sans weird enviro messages) all aspirational advertising and products have to rely on to keep from cold consumerism is wokeness.

So they either sell with soulless, bloodless consumerism (car pulls up to empty modernist house) or actual vice (immoderation/garbage food for the masses) or the positive elite virtue-system of the day, which is wokeism.

Note re natural world theme in ads: it has to be enviro or single person now, not families and human communities enjoying nature in human ways. This is partially why boating and even picnics or grilling now present right-leaning image.

I don't just imagine a world in which a humorous ad with a large family with kids in church sells wipes or children's clothing - we are going to resurrect an economy within this economy that ties a better, beautiful way of life to products and services.

newfounding.com

Just as politicians are now flying blind, so are businesses, advertising, marketing, tech, and entertainment. They have lost the ability to reach half of America. But many talented people have not. They are stuck inside woke institutions and enterprises. We will break them out.