Thread by @coreynceo

🔋A few things we are doing on the #dtc ecom brand side for Facebook ads + iOS 14.5

Get up to speed with this quick thread:

Performance is still there for us. Not attribution though.

We just rolled out our video view retargeting this week and I'm certain that everything has to be video creative focused on TOF side.

The larger the retargeting pool (even if lower quality leads), the better right now.

It’s honestly so hard to tell what is performing and what is not since attribution is god awful (hyros is helping), so we are trying to limit the number of adsets we are actively running in our prospecting campaigns, giving them a larger budget to play with

We have also stacked lookalikes together and kept broad interests in adsets to keep audiences big (4M is smallest audience we are running right now)

If revenue is increasing, we scale adsets every 3-7days as long as the revenue generated on the Shopify side is following suit.

It’s a pain if you are really omnichannel for marketing like us because it's even harder to attribute, but on the plus side, you do have the extra margin to now “gamble” on what adsets you think are working on FB.. crazy to think this is the norm

Hbu? What are you seeing happen in your ad account(s)? What tools are you using?

Thanks for reading today's thread!