Discover and read the best of Twitter Threads about #dtc

Most recents (24)

228/sc #Supply #Chain #Diversification: #USA needs to urgently shift the labor intensive & medium tech parts of its defence supply chains from 🇨🇳 to 🇮🇳 with the collateral benefit of getting more defence orders under #Atman #Nirbhar production; #GOI must ensure #EODB/#EORC
230/sc #Supply #Chain #Diversification . Note that Vietnam is a competitor in location of consumer digital products supply chains. (Reason & solution in next tweet)
Read 28 tweets
I've spent $40M+ on ads and learned I can't control the cost of advertising.

Instead I focus on improving conversion rates through split testing.

Here are 9 product page tests you can start experimenting with today.

RT if Valuable Please 🙏 Quick 🧵👇
#ecommerce #DTC
1/
Let users buy out of stock products by clearly extending the delivery date.

If a potential customer is trying to scratch an itch, chances are if they don't buy from you, they will find somewhere else to make the purchase.

Just be CLEAR on the extended delivery date.
2/
Style your "Add To Cart" to be PROMINENT. This could mean making the button bigger, or changing the button color.

Other ways to make the add to cart button pop is making sure it is above the fold on mobile, or making it sticky as the user scrolls.
Read 12 tweets
@my_obvi sells amazing, yummy collagen products

@obviceo bootstrapped the business. It just passed $30M in revenue.

Here's how they used direct mail to ink more profits (with eye candy): 🧵 Image
Like a lot of #DTC, they didn’t want to be beholden to marketing channels they didn’t own.

They wanted a channel where the costs were capped, where they could nurture that 1:1 relationship with their customers.

Enter direct mail.
We worked with them on a simple win-back campaign:

1. Identify previous top buyers who—for some reason— are defecting from the brand.

2. Incentivize them to come back and buy again. (And again and again at full margin.)
Read 8 tweets
I have been vague about the new Shopify App I am working on, partly because the idea was still shaping up.

After speaking to a lot of individuals in the Shopify ecosystem, my idea is finally getting concrete now.

Here's what I am building,

#buildinpublic #shopify #dtc
I have always been fascinated with the concept of bringing all the customer data at one place to make it possible to know the customer better.

(Here is a sneak peak to a rough customer view UX I am working on)
A single customer view to see their website sessions, products viewed, orders placed, communications sent to them, support tickets, their loyalty points etc. Literally everything that's possible!

and make this data available to create segments & send personalized communication
Read 13 tweets
You're struggling to scale your e-commerce #operations to a new level? Here are 5 easy ways on how to #scale horizontally👇🏻

THREAD 🧵 (1/6)
1️⃣ Foreign markets.

Chances are, that you're running your operations mainly in the United States of America. Think outside of the box. The world is big enough for you to scale in #untappedmarkets such as DACH, NORDIC, BENELUX, etc.

(2/6)
2️⃣ Foreign languages.

Not only should you consider #scaling in untapped markets as previously mentioned but you should also adapt to the local language. Tested this several times and it will significantly boost your #CVR and just overall performance-driven #KPIs.

(3/6)
Read 6 tweets
Like a lot Amazon seller business, we are heavily (90%) dependent on Amazon and our top priority is to diversify our revenue mix. Here is our game plan.
Here are our 10 themes to growing our business off of Amazon
1 - have great products. This sounds obvious, but we spend 6 months making some changes to packaging, product inputs and finding new manufacturing partners. This is critical as our mktg model is heavily LTV dependent and a shitty items tanks repeat rates.
Read 12 tweets
Starting a #DTC ecommerce brand in 2021? Here’s how I would think - 🧵 (1/n)
Plan to be 100% online for the next 5 years. Retail deserves its own thread (hint: 😨), but TLDR: online is easier, leaner, faster, and you don't need to "collect". (2/n)
Choose your space well. Your company's destiny is at least 50% dependent on broader consumer trends. Solve for high margins and size of market. Rough rule of thumb: Food < Supplements < Apparel < Home & Kitchen < Personal Care < Beauty < Personal Electronics. (3/n)
Read 16 tweets
🔋A few things we are doing on the #dtc ecom brand side for Facebook ads + iOS 14.5

Get up to speed with this quick thread:
Performance is still there for us. Not attribution though.

We just rolled out our video view retargeting this week and I'm certain that everything has to be video creative focused on TOF side.

The larger the retargeting pool (even if lower quality leads), the better right now.
It’s honestly so hard to tell what is performing and what is not since attribution is god awful (hyros is helping), so we are trying to limit the number of adsets we are actively running in our prospecting campaigns, giving them a larger budget to play with
Read 7 tweets
🙏🏼 Konstant Kreative April Update 🙏🏼

Sticking to building in public and to thank the Twitter #DTC world that is allowing us to build this company.


Here’s what to expect in this update

Revenue

Trends - Requests / Analysis

What's Working

What's Not
Content Drop
I shared back on April 25th that we just crossed the 100 partner mark!



Which has a code to try us $100 off ;)
Read 23 tweets
I've tracked 1500+ startups (seen 10x more) and talked to 100s of investors in the last year.

Here are some of the exciting trends and startups I've noticed or come across. It's a mix of early & late stuff.

Check 'em out 👇
#NoCode: This year was big! @airtable & @zapier are king, then @webflow & @bubble. Tools that sit on top include @MemberstackApp/@memberspace (memberships), @StackerHQ (app), @obviouslyai & @levityai (AI/ML). Jump to @makerpad to learn more about this space.
#Productivity: @NotionHQ looms large. @coda_hq & @clickup have a bit more data capabilities. @retool to go straight to your back-end. @raycastapp & @getcommande are like @Superhuman UI for your mac. @commanddot_ for calendar. @usemotion for browser
Read 24 tweets
Why are creator-moguls important? (Tks to @tzhongg for the expression)
2 — They build REAL communities that engage and ultimately help people in those communities feel connected. (Ingroups 101)
3 — The creators in the passion economy (tks @ljin18) build so much value in their communities. At Atelier, we are thinking about how those creators can be better sustained. Brand partnerships and #ad feels a little clunky.
Read 7 tweets
For each #Province and #Territory in #Canada, here is the help that was offered to those living with #disabilities. This will include the #Federal help offered as well as any hoops #PWDs may have needed to jump through to get it and whether CERB was clawed back or not.
This is based on my own research, and if anyone sees anything I missed or may have gotten wrong please let me know.
Let's start with #Yukon
According to several articles, eligible families on #disability supports we're to get up to $400 to help with costs until August. Unknown what eligibility was.
#CERB was exempt from clawbacks.
Read 19 tweets
Interesting discussion from @andrewjfaris, @TaylorHoliday, and @digitallynativ around discounts on #DTC Twitter.

Found the conclusion of "discounts are a scalpel, not a sledgehammer" right, but incomplete.

Here's some data from 4.2k sub ecom brands to help with the thinking.👇
First - why discount?

Discounts lower the activation energy of a lead converting.

As Taylor mentioned, a promotion can diminish the trust gap, reframing the purchasing decision.

Where I quibble is with the depth of these discounts. 2/
Let's look at lifetime value (LTV) across 4.2k sub ecom companies, specifically the LTV of customers who received a discount at purchase compares to those who didn't.

Notice how as the discount increases, LTV decreases.

Why? 3/
Read 11 tweets
Been thinking through a lot of the Q4 advice @web @magdalenakala, and @davegerhardt have published for #DTC. Similar to @hnshah and @bbalfour in #B2B.

There's one piece I think we're missing that's been accelerated with COVID: Price localization.

Here's all the data 👇
Price localization is when you price in your customer's currency and make the prices differ region to region.

Brick and mortar made this easy, because grandma in Tulsa buys a hallmark card for a different price than you in NYC.

Data shows this is lucrative online as well... 2/
If you simply cosmetically change up your pricing - price in the right currency, you'll typically see 30-50% higher AOV and ACV.

Just by making sure the prices used the right symbol.

People like buying comfortably and often get weary of purchasing from a different region.
3/ Image
Read 12 tweets
Asking of #DTC twitter: where should new brands without big followings or sizeable bidgeta focus in order to grow? PR? Influencer? Social?
@mrsharma can you drop some knowledge on us? If you had $100 and few connections, where would you start investing time to grow a DTC brand?
Thanks for all the responses! For the records that's supposed to be "budgets" and not "bidgeta" 🤦🏻‍♂️
Read 4 tweets
Lots of requests for more specific retention advice for #DTC and #SaaS.

Let's walk through a framework for handling active cancellations and churn that focuses on your off-boarding.

(yes, that's a thing).

👇
The goal is to triage cancellations into three groups:

1. Those who are gone anyway. Action: Let them go.

2. Those who just need to talk. Action: Get them on the phone.

3. Those who can be saved. Action: Get them more time with an offer (more below) 2/
To determine the group you'll add some friction (survey, open ended question, etc.). Some folks find forcing the user to call or email to cancel works. I wouldn't recommend doing this, as it hurts long term and squanders the opportunity for a save. 3/
Read 12 tweets
Just crossed $90M in revenue (20% profit) in the last 5.5 years with my @Shopify store! 100% bootstrapped (no debt or VC funding). Check out my #ShopifyCompass course where I show the FB Ads side of what got us here: bit.ly/2DdIRA7

#ServeTheWorldUnselfishlyAndProfit Image
Also, other awesome #DTC and #Ecommerce training and info check out @kurtinc's podcast, @web's newsletter, @TaylorHoliday's blog, @itsviviankaye's blog, @harleyf + @tobi's @Shopify blog, @moizali', @TraceWall, @arribagah, @kaleighf, @ashleymayer and more!
For everyone DMing about repeat rate: We've steadily improved it over time via content marketing, community building and product launches. Here's past 12 mos. More in-depth analysis in my #ShopifyCompass course: shopifycompass.com/learn/facebook…

Also, follow me on insta? @ezrafirestone Image
Read 3 tweets
#GPC #LDE V shaped notmalization from #Lockdown is happening in most countries. Post-normalization growth recovery in #India will depend critically on #economic #reforms (#GST, #DTC, #DCT, #Labor, #SEZs, Tariffs-FTAs, ...........)
Read 3 tweets
Ever wondered if your copy was actually getting results?

Thankfully @peeplaja’s launch of @copytesting on @ProductHunt looks like it holds all the answers.

Which is why I’m adding it into my arsenal and offering up something new.

Details below 👇
I’m calling it Copy: Optimized.

It’s an audit + testing + optimization + conversion copywriting… all in 48 hours.

You can test your copy and find what’s not working.

Then you'll get back optimized conversion-focused copy based on the results of your copy test.
In a nutshell:

✔️ Quickly test new website/landing page copy

✔️ Get feedback from users in hours

✔️ Optimize your copy same day

✔️ Roll out improved copy... (same day optional)

✔️ Get more conversions
Read 8 tweets
I've worked with well over 100 different brands since becoming an FB ad buyer over 5yrs ago and while I've helped clients scale to $1M, this is a first for hitting that goal in 1 week.

Totally humbled and grateful to be on this ride with our client.🙏🙏 #DTCTwitter #DTC Image
So what's helped us get there?

1. Email -This brand has a loyal email base and a huge repeat purchase ratio.

2. Relevant & Timely Ads. Speaking to the times but looking forward to more promising (and fun times) has helped us build on that desired need/want for the product.
3. Creative that feels UGC and leads with a review or meme style headline in the copy (Yes we've bolded stuff using YayText. Shhh...).

4. 1 day click/view optimization - lots of impulse buyers on the platform currently.
Read 5 tweets
In the last 65 days, Bombas has sent me 24 emails. 23/24 were 100% product or sales based.

That's roughly one PRODUCT #email every 2.5 days for the last 2 months.

I opened 3/24 (mass opened all today for image) and clicked on 1/23.

This is dangerous.

<thread>
Email marketing is a commodity for DTC brands.

As a solid benchmark: about 30% of #DTC brands revenue should be coming from email marketing.

💸💸💸
If you’re running $10 mil a year in revenue and email is driving 30% (or has the potential to drive 30% of your revenue), that’a $3 million asset. 😱

It needs to be treated as such.

First stop: Protect your list, focus on engagement.

👇
Read 18 tweets
This morning, I went to send my girl gang the typical “how is it only Wednesday?!” snapchat, when I ran into @smiledirectclub

1st thought: Love this engaging ad ❤️

Further discovery: DSC is leaving so much on the table 😰

A critical thread 👇
@smiledirectclub SDC is a company I’ve been scouting, both from a brand perspective AND a consumer perspective.

My teeth aren’t straight, despite 2 rounds of braces (and a v strong teenage attitude about wearing retainers). 🤷‍♀️

I’ve considered aligners quite a bit.
@smiledirectclub So, let’s see the journey this Snapchat ad took me on.

From all angles, I’m disappointed in the delivery.

I’m inclined to call it lazy content, but I’ll go with “shallow” for today. Let’s examine the process.
Read 31 tweets
#India is unique: @RBI Governors Raghu Ram Rajan & Urjit Patel produced the highest real rate in world & wondered why economy is tanking! Only a handful of us pointed this out repeatedly and asked for monetary policy easing, including monetary supply base (in my case).
3/c Now we need (1) Repo rate reduction to 4%, (2) Gr of monetary base of ~14% per yr, (3) Pragmatic measures to solve PSB-NBFC bad loan problem, (4) Dramatic GST simplification in 1 Step, (5) Introduction of #DTC (Diect Tax Code), to restore growth to 7% this yr, & higher nxt yr
Read 6 tweets
I’ve spent over $300 on OV in the past six months and I wanted to know how they pulled that off.

So I did some digging.

The @outdoorvoices retention recipe:

1. Vision & Focus
2. Community-First Mindset
3. The Awe of Experience

Thread time 👇
@OutdoorVoices It's been reported that @outdoorvoices repeat customer rate is insanely high, nearly doubling the average e-commerce site.

The brand *almost* feels like a subscription…

Our first contributor of this (mainly due to Haney’s dedication) is OV’s clear and consistent brand vision.
@OutdoorVoices OV separates itself from big players like @Nike @lululemon and @UnderArmour by shifting the narrative on fitness.

The tagline “doing things” brings a new idea to the fitness world & OV dedicates it’s branding, communications, product line, and every tiny detail to that vision.
Read 25 tweets

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