Thread by @bruno_nwogu

Do you find yourself constantly running out of content?

Everyone knows that when it comes to inbound marketing etc "Content is king"

But it's draining to keep coming up with content..

So here's a simple hack to ensure you have unlimited content available to you.

According to the woman who onboarded the pope to twitter–@Claire , in her book "Social Media Success For Every Brand"

She outlines 13 content forms you can employ across your social media platforms.

But before we delve into that.. the first thing you want to do is..

Draw out your "content pyramid"

What is a content pyramid..

A content is just a graphical representation of what your content online would consist of.

At the top of the pyramid is your core subject, brand, service, product and what you want to be known as.

E.g I want to be known as one of the top digital/internet and Affiliate Marketers from Africa.

Now that's a broad topic.

So under the apex of the pyramid I'll have

Subjects that contribute to the main subject e.g. social media marketing (SMM), copywriting, ads

Email marketing, audience and community building, content marketing, Branding.

Then under that layer I'll attempt to break down these subjects into bits

Content marketing: SEO, content writing , content creation, content repurposing etc

SMM: PR, Branding

Ads: Fb ads..

Google ads, native ads

Copywriting: Sales, negotiation, influence, persuasion.

Then you further break down these topics into bits of information that your target audience can

1. Assimilate quickly,

2. Act on and

3. Get results

At this point you..

have nearly unlimited content ideas to pull from.

When you've drawn your content pyramid next step

And you're clear on them, next thing to do is to identify your platform

Is it going to be Pinterest, LinkedIn, FB, twitter, IG etc ..

Your platform should be where your potential customers hang out often.

However as a rule of thumb always ensure you own or find ways to drive your audience to your platform - Blog, website, email list.

Then next is to look at the 13 content forms you can use to never run out content across all your social media platforms..

At this point you know that this isn't a walk in the park.

That's why big companies have people on pay roll for just this job here.

Okay this thread is getting lengthy.

If you'd like to know what the 13 content forms are which you can repurpose to never run out of content..

Kindly RT this first tweet

If we get 100RT and 100 likes

I'll have no choice but to continue.

https://twitter.com/bruno_nwogu/status/1413162442776055812

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