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8 Jul, 12 tweets, 6 min read
From the outside, Lululemon exudes an aspirational lifestyle and is a top competitor to Nike and Adidas.

But 12 current and former corporate employees told @thisisinsider its image is in stark contrast to their experiences at its office.

businessinsider.com/lululemon-corp…
Days after the murder of George Floyd, Lululemon was scrambling in their headquarters to put together a response to the events. A team of about 10 employees spent hours putting together a homepage with “Black Lives Matter” as the headline.

businessinsider.com/lululemon-corp…
They were interrupted by a director who demanded they use new “approved copy.”

Near the beginning of the proposed text, the phrases “all lives matter” appeared in capital letters.

businessinsider.com/lululemon-corp… Text graphic featuring a quote that reads, "'We are not
After significant debate, the employees — several of whom are Black, Indigenous, and people of color — agreed to create two designs to present to leadership: one with “all lives matter” and another with “Black Lives Matter.”

businessinsider.com/lululemon-corp…
While “Black Lives Matter” was ultimately selected, an employee who was involved in the homepage project said they felt “triggered and traumatized” and described it as “one of the most disgusting moments” in their time at Lululemon.

businessinsider.com/lululemon-corp… Text graphic featuring a quote from a Lululemon corporate em
According to one of the copywriters in the room, several employees reported the director who demanded the “all lives matter” homepage design.

After the director’s tearful apology, a former copywriter at Lululemon sent an email urging management to fire the director. Text graphic featuring a quote that reads, "'It is my a
The former employee said she never received a response, but said the director left Lululemon shortly after her email was sent.

businessinsider.com/lululemon-corp… A screenshot of text from the article that reads, "'As
Another scenario involving racial insensitivity played out just weeks prior at the height of the global coronavirus outbreak in April of 2020. Art Director Trevor Fleming posted a link to a T-shirt on his personal Instagram account.

businessinsider.com/lululemon-corp…
The T-shirt had the title “Bat Fried Rice,” with a picture of a Chinese takeout box with bat wings on the front and “No Thank You” on the back and right sleeve.

Lululemon received thousands of comments after Fleming’s post and he was fired as a result.
businessinsider.com/lululemon-apol…
A former employee told Insider that Lululemon exemplified “privileged white wellness” in a way that reflects that wellness industry at large.

A separate former employee added he was frequently the only person of color in meetings or on teams.

businessinsider.com/lululemon-corp…
Lululemon has hired Stacia Jones, the brand’s head of inclusion, diversity, equity, and action. The brand also introduced extended sizing last year, making its products more available to a wider variety of customers.

insider.com/lululemon-exte… Text graphic featuring a quote from Stacia Jones, Lululemon'
All the employees who spoke with Insider said they felt many of the changes Lululemon had made to improve diversity over the past year were performative and the result of pressure from customers and the general public.

businessinsider.com/lululemon-corp… Text graphic featuring a quote from a former employee that r

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businessinsider.com/asian-american… Text-only graphic that reads: "38 CEOs or 5.6% of the t
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