A sad aspect of subscription software is how you’re almost necessarily making things that can’t last. Software has always struggled with ephemerality, but subscriptions are condemned to die with their owner (person or co.). I want to make things that have a shot of outliving me.
Forget even outliving you though, 5 years from now, don’t you want to be able to show people this thing you worked really hard on and were so proud of? Like, actually let them touch it, not dig up some video walkthrough on YouTube or something.
It’s funny because software contains the key building blocks to make truly timeless artifacts that don’t decay like physical items and can be copied effortlessly for safe storage. But instead, we’ve found ways of making the average lifespan of apps be less than a physical book.
And subscription software is just another step in that direction, where even if the software actually manages to *run* years from now on whatever computer system you can find, it still can’t *do* anything because the subscription management system is probably long gone.

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More from @tolmasky

7 Jul
I think the @AppStore may represent a “Closing of the Frontier” moment (in the American history “Frontier Thesis" sense) that may in part explain the dramatic slowdown in UI and UX innovation in iOS (and even more so in iPadOS) following the iPhone’s initial dramatic launch. 1/🧵
It's no secret that macOS has… borrowed many of its now familiar workflows from 3rd party devs. Spotlight (Watson and QuickSilver), Widgets (Konfabulator), and iCloud Drive (Dropbox) to name just a few. And to be clear, this a good thing and has generally been wll received. 2/🧵
The key thing here is that these utilities started on the "fringe"... the frontier. They weren't shrinkwrap software you bought at Fry's like Microsoft Word, and they weren't installed by the same crowd that installed any old shareware game either. 3/🧵
Read 14 tweets
9 Jun
Thought experiment: if Apple said fuck it and just gave the new M1 MacBooks touchscreens and bare bones touch APIs, but no further direction or “UX investment,” then 5 years later which do you think would be home to more exciting touch apps and UX developments: macOS or iPadOS?
I say the Mac: if for no other reason that a tinkering community could actually exist. It wouldn’t be about wondering if *this is the year* Apple really decides to take the iPad seriously. Some passionate college kid could come up with a cool idea and ship it — for the whole OS!
But here’s another thing: either way we’d be maximizing our options. Currently, Apple has simply decided by decree that the future of touch has the evolve up from the a phone OS to Desktop workflows. They’ve forbidden trying to evolve down from an existing Desktop OS.
Read 20 tweets
7 Jun
This really goes to show how disconnected Apple employees and execs have become from the everyday experiences of users. When I first joined the iPhone team, I wasn’t allowed to do anything until I first went through a grueling hour-long user test of the then unannounced iPhone.
At the time, QA was desperate for new hires on the team to test with because, well, they couldn’t test it with anyone else! It was fascinating the care they went through for everything to “just make sense” with zero instruction & left a really positive initial impression with me.
This would ironically be harder today, *because* everyone has used an iPhone. It’s like trying to find an “untouched” jury for a high profile case where everyone has already been bombarded with news. But using the iPhone today, I don’t feel like even the spirit of that is there.
Read 5 tweets
2 Jan
As I hit "Buy Movie" in the Prime Video app (which only Amazon is allowed to do), it saddens me that the entire AppStore infrastructure is wielded as a comically complicated bargaining chip just so that Apple and Amazon can bully each other into... not charging each other fees.
Years of poor customer experience, putting themselves in danger of anti-trust actions, all of it just for the supremely unambitious goal of being able to hold something over Amazon when they do their boring Apple TV+ on Fire TV negotiations.
It kind of feels like how on Day 1 of the Trump presidency he just tried to get better hotel deals with foreign countries. It was like, really, that was the big plan? That’s how you’re going to abuse the office? At least do something more diabolical! This is just… boring. Tacky.
Read 6 tweets
7 Nov 20
Don’t be fooled by this drawn out counting process, this *is* what a repudiation of the last 4 years look like. Biden and Harris have done something incredible here, and they absolutely have a mandate. Let me tell you how big of a deal this is. (1/x)
Despite the feeling from polls going into this, this was not our election to win. DJT is only the 4th President in the last *87* years to lose re-election, and only the *11th* ever. And his approval rating was much higher than many of those (44.7% vs. 32.6% Bush and 37.9% Carter)
“But it should have been easy with COVID!”. WRONG. Crises *help* incumbents. When people are scared they rarely choose revolutions. Iraq was a disaster and we re-elected Bush. Kerry got historic numbers and lost to Bush’s more historic numbers.
Read 9 tweets
11 Sep 20
Forget what developers think of Sign In with Apple, as a *customer*, I’m never going to use it again. I was already skeptical of routing all my email communications through Apple, but the fact that Apple can drop it arguably affects me more than the developer.
In the best case scenario, it's a hassle for me to have to transfer my account in an event like the Epic situation. In the worst case, it seems like I could potentially lose my account? Maybe that doesn't matter for a game, but I certainly won't trust it for stuff that matters.
I'm really not impressed with this “it's such a weird edge case!" excuse either. Only at Apple is it considered an edge case that your service could possibly *also* exist outside the AppStore, and thus someday possibly exist *only* outside the AppStore.
Read 4 tweets

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