Better more viral online writing is free advertising

Having an audience gives you more choice

More views build trust faster
Top online writing tips:

🎯 Practice makes perfect – publish every day!

🎯 80% only read the headline – spend 50% of your time here

🎯 Cut, cut, cut – get to the point fast. Audience attention is earned.

🎯 Clear not Clever – let your audience know what you are writing about
Want virality?

🎯 Write for the masses – 3rd to 5th-grade reading level.

🎯 It’s easier to read and accessible to all – they will read and share
Sometimes you may feel a revolt against being guided by algorithms.

Try and accept what is.

Embrace that we live in a world of online opportunity

Where the rules of the game are known.

• • •

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More from @EmmySobieski

10 Jul
In 1990, my mother, an Oscar-nominated screenwriter, called me a bad writer.

Bad writing robs you of the attention you deserve.

Want to supercharge your writing?

7 lessons from @ShaanVP's Power Writing Course 👇
(Stellar visuals by @OzolinsJanis) Image
Heat up your cold emails

•Goal: Get to 1st "Yes". Go from cold to warm
•Subject Line: Attention + Personal
•Body: Benefits, Credibility
•End: CTA: Give

Giver line: "3 things I would improve in your landing page..." Image
Viral Power Writing

•Emotion: LOL, WTF, AWW, WOW, NSFW, OHH, FINALLY, YAY
•Subject (personal): Mistakes, Job, Investment, Learn, Make...
•Subject (company): Win/Loss, Growth, Feature...
•Package: Generous expert, Curious beginner, Analyst with attitude

Trigger emotions Image
Read 11 tweets
10 Jul
10 ways to stop apologizing (in pictures)

Visual thread inspired by @aaraalto

Stop apologizing! Instead: 👇

1. Pause and listen Image
2. Sit in your discomfort Image
3. Listen to yourself Image
Read 11 tweets
9 Jul
June 2000, I profited from the greatest semiconductor short of all time while being mocked by my partners.

Me: " I bet my career this morning."
My friend: "That's nice."

My boss listened and made the trade.
Most thought I was crazy.

First the story, then how I did it...👇
2/

I was hired as the technology analyst at Palantir Capital in November 1999

My boss: I hired you to call the semi cycle. The analyst I just fired got it wrong.

Me (happy I knew what he wanted): OK
3/

I had gotten every semi cycle "right" since 1995.

Buying 1-2 weeks from the bottom
Selling 1-2 weeks before the top.

They said it couldn't be done, but that's what I did.

How? Trust Systems at moments of high emotions.
Read 17 tweets
8 Jul
One thing great online courses have in common:

They DON'T know who their audience is

@AliAbdaal told @Bazzaruto only 2% of the people who show up are the persona he designed it for

I love @jackbutcher's BOST and @aaraalto's Sketch

But they are "not for me"...

MVP to V2...👇
I was NOT the "right" client for BOST.

@jackbutcher is clear that the course is for people at a certain stage

•I was not at this stage. Still, I knew BOST was right for me

•BOST gave me hope I could chart my own course

That's business, what about pictures?
I'm not an aspiring artist

•I have no designs to be a sketch artist on the internet

•I joined @aaraalto's course to create a daily habit of drawing

•It's an incredible bonus to have prompts and learn the keys along the way.

That's drawing, what about video?
Read 5 tweets
8 Jul
Use these 6 tips to be the great listener everyone notices.

You don't need years of reflection and therapy

Changing is simple... but not easy

Illustrated by the amazing @ash_lmb Image
Tip 1: Stop talking

•W.A.I.T. Ask yourself: Why Am I Talking?

•Improving your listening is simple.

•You must be silent to listen. Image
Tip 2. Get curious

•Get curious about the other person.

•Find out things you don't know.

•Curiosity signals caring. Image
Read 8 tweets
28 Feb
Cholesterol Truth & Lies

There are so many myths, truths and lies.

I am on Keto, so I eat a lot of fat, and often am asked if that is bad for my cholesterol.

Others ask if cholesterol is even tied to heart disease.

🧵
Eat Fat vs Make Fat: Our Livers Make Cholesterol

🎯 Cholesterol: needed for critical processes including healthy cell linings throughout our body.

🎯 We make our own cholesterol via Lipogenesis.

🎯 When insulin-resistant, our livers produce LDL, the small “bad” cholesterol
Brain health and cholesterol

🎯 Our brains are 2% of our body weight and contain 20-25% of our total cholesterol.

🎯 Our brain makes its own cholesterol and some can also cross the blood-brain barrier.

🎯 Cholesterol is brain protective.
Read 8 tweets

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