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Sahil Bloom Profile picture
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10 Jul, 4 tweets, 1 min read
Storytelling is a superpower.
Upcoming thread: habits of effective storytelling that you can start using today.
Ok, it seems there is demand. Let’s do it. Coming tomorrow…
As promised:

10+ principles of effective storytelling (that you can start using today):

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More from @SahilBloom

Sahil Bloom Profile picture
11 Jul
Storytelling is a superpower.

A key to unlocking growth in your writing, startups, marketing, business, or career.

THREAD: 10+ principles of effective storytelling (that you can start using today):
Clarity of Purpose

The best storytellers always define a clear purpose prior to crafting their story.

What is the story trying to achieve? What does success look like with this story?

Commit to answering these key questions before doing anything else.
Define the Audience

Every great story begins with a well-defined audience.

Who is the audience? What do they consciously (or subconsciously) want from the story?

Be deliberate with this exercise.

Be honest with yourself. The audience may look different than you expect.
Read 16 tweets
Sahil Bloom Profile picture
6 Jul
I recently asked my audience: What is the most genius marketing campaign of all time?

I got 2,000+ responses.

THREAD: 20 of the most iconic marketing and advertising campaigns in history:
De Beers “Diamonds are Forever”

Arguably the most iconic, controversial, and impactful marketing campaign in history.

Created the massive, global diamond industry.

(Note: This will be the subject of a future thread…)
Coke vs. Pepsi Superman Battle

Pepsi ran the Halloween ad on the left. Coke responded with the ad on the right.

Game, set, match.

h/t @perfexcellent
Read 24 tweets
Sahil Bloom Profile picture
5 Jul
What can hedgehogs and foxes teach us about startups, entrepreneurship, investing, and growth?

A lot.

THREAD: A mental model on vision, focus, and the journey from good to great:
Let's start at the beginning...

In the 8th century BC, a Greek poet named Archilochus penned a line that has stood the test of time.

"The fox knows many things; the hedgehog knows one big thing."

Its meaning has been eagerly debated by great writers and thinkers ever since. Image
In a literal sense, the fox has an array of tricks at her disposal, but is defeated by the hedgehog's singular, spiky defense.

In a figurative sense, Archilochus is highlighting the difference between those with singular vision and those with more scattered inspirations.
Read 24 tweets
Sahil Bloom Profile picture
2 Jul
The Curiosity Chronicle just hit 22,000+ inboxes worldwide!

Your concentrated dose of curiosity included:

Quote: Charlie Munger
Tweet: @stephsmithio
Article: @ballmatthew
Podcast: @DavidZabinsky
Bonus: @ariehkovler

A preview of what subscribers were learning this week: Image
One Quote: Charlie Munger

“I never allow myself to have an opinion on anything that I don’t know the other side’s argument better than they do.”

(and no, he doesn’t seem to apply this principle to crypto…)
One Tweet: @stephsmithio
Read 8 tweets
Sahil Bloom Profile picture
27 Jun
Razors are rules that simplify decisions.

THREAD: 20+ powerful razors (to help you cut through life’s noise):
The Steve Jobs Quality Razor

When building, take pride in carrying the quality all the way through.

Would you be proud for your work to be seen from every angle and perspective?

If not, keep working.
The ELI5 Razor

Complexity and jargon are often used to mask a lack of true understanding.

If you can’t explain it to a 5-year-old, you don’t really understand it.

If someone uses a lot of complexity and jargon to explain something to you, they probably don’t understand it.
Read 25 tweets
Sahil Bloom Profile picture
22 Jun
“There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.” – Nelson Mandela

Exciting roles where you can play big (so you never have to settle):
Atreides Management (@Atreidesmgmt)

Role: Data Analyst

Why: Atreides is a best-in-class crossover investment fund led by @GavinSBaker, a prolific innovation thinker with a long track record of high performance.

pallet.xyz/job/756d1658-9…
Beyond Protocol (@beyondprotocol1)

Role: Director of BD

Why: Beyond Protocol is an insanely ambitious blockchain project focused on building the fabric of the new, connected digital world. It is an incredible team led by @jmanzi123 and more.

pallet.xyz/job/daa3ab1b-2…
Read 17 tweets

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