Thread by @clivesimpkins

Max Clifford's history is a cautionary tale for people in the #PR and #Reputation fields, who start playing fast and loose with ethics, dont you think? We can all learn from it.
#EswatiniProtests
@TshepoSefo
@PalesaLove
@VumaReputation
@janinehills
@zilevandamme

Malfeasance always starts small, then becomes comfortable and the norm. Then impunity enters the equation, followed by grandiosity and the delusion of being 'above the rules' and untouchable. Then comes the unraveling and reckoning. But without a conscience, it's easy. Like Max.

Old Hindu proverb. 'The person who gives a glass of water to the man taking a cow to slaughter, is a participant in the slaughter.' The Universe notes what all of us do.

Sometimes organisations are lucky that their crisis unfolds amidst other, greater crises. Getting diminished. But the Internet has a good memory. And things will surface again in the quieter times and get the attention they deserve. So we can all learn to be better humans.

The Lord Jesus Christ said that what we do to the least among us, we are doing to *him*. He also said that if people do things that harm children, it would be better to tie millstones around their necks and jump into the ocean. #Karma records can't be fudged. We must do better.

Always interesting to watch individuals and organisations emphasising their ethics and honesty. Sometimes under the cloak of religious or spiritual affiliation. But if thoughts, feelings and behaviour aren't congruent and aligned, the ugly truth will always out.
#Sustainability

Ralph Waldo Emerson, philosopher, defining success:
'If just one life has breathed easier because you have lived, this is to have succeeded.'
Who can answer that and state unequivocally, 'I have never intentionally been involved in anything that has caused harm to anyone'?