Thread by @staceycav

Something I touched on in the Clubhouse chat earlier was proactively pitching comment to journalists as opposed to waiting for stuff to come through Haro or similar.

A lot of people I talk to about this are often at a loss about what sort of comment, who to and on what topic.

So a few ways you can find inspiration.

Some news events are the type that repeat. Matt Hancock is the latest in a line of high profile people to get caught having an affair, but not the first and won't be the last.

There'll be another. It's the type of story that repeats.

So we head to Google News and make searches like this and find loads of articles about the affair where various experts have been quoted.

Some examples:

- Mail Online quoting a divorce solicitor about whether Hancock will be better off

- Body language expert being quoted on Hancock's body language during his resignation speech

- Independent using a relationship expert to talk about why affairs happen

Another example scenario of things that repeat.... Tiktok trends. Seems there are a number of Tiktok trends that are somewhat health hazardous! And the press love to cover them.

Examples include Unilad quoting a Doctor on why it's not a good idea to risk swallowing magnetic ball.

Side note: who the Hell needs telling by a Doctor not to put magnetic balls in their mouth??!

So you can look up repeating events in this way to get a feel what which publications cover these things, what sorts of experts they use when doing so and what context they use them in. Then the next time someone high profile is caught having an affair you can pre-prepare

and pitch. Or the next time Bitcoin crashes, you know who's looking for Crypto whizzes to talk about it. Or the next time something potentially goes deadly on Tiktok you can have your health expert at the ready.

Another way of approaching this is simply to head to Google news and make broader searches in there to find comments by specific types of experts... things like this:

And as @Miss_HanaB mentioned in the Clubhouse, proactively introducing clients to journalists isn't a bad thing. Once you know what publications are using experts like the ones you are working with and the context in which they're using them, you can better prepare your intro

and explain what you can offer, what you're qualified to talk about and so on.

Similarly, if you're subscribed something like Response Source, HARO or @PressPlugs (HIGHLY recommended in addition to the proactive stuff) look as past requests to see the sort of comments

journalists are requesting. You could even go a step further and go off and find the eventual article the journalist wrote and see what comment(s) they finally ran with to get an idea of style, tone, how much content was used etc.

Anyway, midnight here. Going to bed. 👋