Thread by @profcarroll

So I had this fun summer side project going where I meticulously thread 100 works of my all time favorite architect, 1 per day, and then fleeted the highlights with a bit of a storyline but I won’t finish all 100 houses on the schedule by the time fleets get the teardown on Aug 3

https://twitter.com/jaffehouses/status/1415711007188656131

One theme of the threads are sleuthing out the important houses of record in satellite data that have since been torn down to make way for mcmansions and such. These houses are as ephemeral as fleeting fleets in the grand scheme of things.

But it turns out that Twitter HQ was disappointed that existing users employed the fleets feature to promote their own tweets (guilty as charged) instead of fleets yielding their intended business purpose to attract new Twitter users afraid of tweeting because they are durable.

But at least I tried to find a way to promote tweets in the most interesting way possible and I was just finding my mojo when they killed it but it was too little too late. Since I espouse that Facebook is a malign force (it is!) I shouldn’t just exodus to Instagram.

Twitter has confidence in dominating the short text medium but it doesn’t have the gumption to capture the short video market (rip vine rip fleets) even tho it’s always been theirs for the taking.

So is it competition that Twitter can’t do short video because Instagram/TikTok duopoly conquered the market or is it something else? People have fewer choices in the market. That much is observable.

tbh menlo park should be pissed af that twitter is killing fleets bc it makes insta feel like a monopoly

Jaffe mysteriously died in 1993. Did he drown because he was a terrible swimmer or did he commit suicide or did he fake his death and escape to India? Because Big Tech is go big or commit seppuku I don’t know how to finish telling the story I started.

Moral of the story if it’s not obvious already: basing creative side projects and entrepreneurial endeavors dependent on big platforms is risky actually

Someday I’ll tell the story of how Twitter killed my tech startup because it was too much like Moments which is a product that no one uses but they refuse to kill unlike fleets which folks actually used.

Moments but not Fleets.

Ok dudes.

Maybe analytics aren’t leading to really smart business decisions?

Silo your organization and Moments and Fleets get released and no one knows what’s going on even tho you could own it all if you de-siloed your organization.