This reminds me of a favorite story. It comes from the memoir of Karen Hughes, President Bush 43's longtime communications director.
https://twitter.com/JacobRubashkin/status/1416843605864497153
Walking on a beach on holiday, Hughes saw a plane in the sky pulling an advertising banner. It carried a message approximately: "Jill come back, I am miserable without you, Love Jack."
She thought, "Bad message Jack. Too much about you, not enough about her." 2/x
She thought, "Bad message Jack. Too much about you, not enough about her." 2/x
You want Jill's vote? You have to talk about what Jill cares about. And Jill is not going to be casting a ballot in 2021 based on messaging that's incomprehensible to anyone who isn't watching hours of Fox News.
3/x
3/x
Jill may disapprove of the extremes of Critical Race Theory if she ever hears about them. But it's unlikely she's going to cast a ballot based upon them. Republicans do have issues that might interest her. The problem is, those issues no longer interest Republicans.
END
END
PS
The most recent successful Republican candidate for governor of Virginia ran ads that (selectively) quoted the Washington Post's praise for his transportation plan. factcheck.org/2009/09/mcdonn…
The most recent successful Republican candidate for governor of Virginia ran ads that (selectively) quoted the Washington Post's praise for his transportation plan. factcheck.org/2009/09/mcdonn…
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