One thing struck me - from a news management perspective - about today's briefing.
On 'freedom day', much of the media focus is on the announcement that the Govt will, in September, introduce a vaccine passport scheme for clubs and mass events. 1/5
On 'freedom day', much of the media focus is on the announcement that the Govt will, in September, introduce a vaccine passport scheme for clubs and mass events. 1/5
On the face of it, this looks like an own-goal by an incompetent Govt. On 'freedom day', it has managed to alienate many businesses and many of its own MPs.
You can add their critical voices to those opposed to the 'reckless' easing of restrictions. 2/5
You can add their critical voices to those opposed to the 'reckless' easing of restrictions. 2/5
There may, though, be method in the madness. Here's my theory.
The critical voices of those opposed to the 'reckless' easing of restrictions have, literally, been marginalised. *Instead* we hear the voices of those urging a return to pre-COVID normal. 3/5
The critical voices of those opposed to the 'reckless' easing of restrictions have, literally, been marginalised. *Instead* we hear the voices of those urging a return to pre-COVID normal. 3/5
So, the Govt appears not as 'reckless' but instead as cautious and balanced. It will elicit (some) public sympathy.
Some will blame the public for abusing its newly found freedom. They will say that the Govt was doing its best (they even mentioned vaccine passports...). 4/5
Some will blame the public for abusing its newly found freedom. They will say that the Govt was doing its best (they even mentioned vaccine passports...). 4/5
As for the passports?
Chances are that they will have served their purpose well before September (especially if they induce an increase in vaccination rates). 5/5
Chances are that they will have served their purpose well before September (especially if they induce an increase in vaccination rates). 5/5
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