How does #Reliance benefit from buying Just Dial? A Thread👇
Reliance acquired Just Dial through a controlling stake of about ₹ 5700 Cr. But why? 🧐
Just Dial mainly just had listings of businesses but recently they’ve ventured into a digital mart, an online B2B platform where Indian manufacturers can connect and trade.

Reliance will be able to gain access to this database of listings and expand its own digital ecosystem
With the acquisition of Just Dial, Reliance will add all the businesses to their Jio Mart, an online platform where customers can buy household products, and become the largest aggregator of SMEs
Jio Mart follows an on-demand model, they partner with local retailers instead of hiring massive warehouses.

The Just Dial database will give them access to even more retailers and allow them to vigorously expand.
Just Dial will also receive a huge boost in their investments to pursue their Digital Mart venture.

Let us know what you think about this acquisition in the comments below 👇

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