Thread by @TarletonG

Pretty excited to share this article, written with a pile of friends and colleagues. If you're interested in a nuanced look at how metrification shapes work in the culture industries, this is for you. "Making Sense of Metrics in the Music Industries" ijoc.org/index.php/ijoc…

We surveyed+interviewed music professionals, to see how metrics shaped their work. We did not find blind faith in numbers, or flat out rejection. Instead, numbers had to be made sense of - narrated into something persuasive to justify making an investment or a taking a risk.

Metrics are powerful, and those who have more access to data enjoy more of that power. But numbers are not by themselves enough. They are approached with skepticism, remain open to interpretation, and must be transformed into something convincing.

Thanks to IJOC and our reviewers. Written with, as it turned out, just enough cooks: @nancybaym @rachbgm Raj Bhargava @841io @hesmondthing @elenamaris1 @blackgaygemini ijoc.org/index.php/ijoc…