More people need to start businesses in college. Better yet - you should start multiple businesses while in college.

Here are 4 reasons why 🧵👇
1. Audience access - Your classmates act as early adopters and provide you a wealth of feedback to iterate and improve your business idea/products.
2. Access to mentorship - Colleges are made up of professors with both practical and theoretical expertise in a huge number of specialties. You can use them as mentors to help learn and guide you as you build. Think of them as a board of directors.
3. Access to free space - College campuses are loaded with empty classrooms, libraries, and study rooms. You have free space to work out your ideas. Translation: low overhead.
4. Low cost of failure - If your business(es) don’t work out - who cares? You can iterate, make major pivots or completely restart your business all while you are getting an education.

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More from @harleyf

19 Sep 20
DTC Twitter, what’s up?
Speaking of great DTC brands, new one for me: just got this jacket from @distortedpeople - beautifully made great design 🙌 Image
Send me a few others you are all loving that I can check out 🙏
Read 4 tweets
26 Aug 20
It’s time! Episode 2 of #IQuit is just about to start on #Discovery
So excited to watch Episode 2 of #IQuit on #Discovery! Who’s watching with me?
Love Matteo’s origin story. So many of the best businesses and innovations have come from smart people solving their own problems.
Read 5 tweets
19 Aug 20
It’s time! #IQuit is premiering on @Discovery and @Tricia002 @debbieblox and I are watching it along with you! Image
Did I mention that $100,000 is up for grabs on #IQuit?! What we’re looking for from the deserving entrepreneur:
-risk taker

We’re giving it to the person behind the business more than the business.
What would you do if your partner made a big financial decision without you? If I bought a soccer club telling @Modern_Hostess, I'm not sure she would be as chill as Sibrena from @NjTeamstersfc 😂
Read 8 tweets
6 May 20
We always talk about thriving on change at @Shopify but seeing it in the numbers is even better. Some of our latest stats:

📈 New stores created on Shopify grew 62% between March 13 and April 24, compared to the prior six weeks.
🛍️ Consumers are moving online too:

The number of consumers estimated to have purchased for the 1st time from any Shopify merchant grew 8% and from merchants they'd never shopped at before by 45% between March 13 and April 24, compared to the six-week period immediately prior.
GMV through the point-of-sale channel declined by 71% between March 13 and April 24, relative to the comparable six-week period prior...

But wait: retail merchants managed to replace 94% of lost POS GMV with online sales over the same period. 💪
Read 5 tweets
22 Apr 20
Uncertainty has driven years of digital innovation forward in just weeks. @MarketWatch forecasts e-commerce will reach 25% of total retail sales by 2025. It’s currently 15%.

That’s an enormous increase. 📈…
Our data shows that new global online store creations increased in March—a trend likely due to many brick & mortar businesses moving online to accommodate the current environment.
E-commerce allows for contactless transactions and social distancing. So far we’re seeing that people are shopping online for things they would have previously only bought in physical stores. They see how convenient it is and are discovering new merchants selling better products.
Read 4 tweets
10 Feb 20
Today is the day: Summit 2020! 🎉
So much hard work goes into making this yearly gathering of Shopifolk happen. 💪
What’s a sneak peek without seeing the front of house too. 👀 Shopifolk will be here and tuning in from 17 different offices. 🌎
Read 7 tweets

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