Thread by @OneJKMolina

How me and @EdLatimore made over $10,000 a day last week

We've have launched ~15 products on our own, and this one was -by far- the biggest

4 weeks and nearly six figures later, here's our product launch manifesto:

This strategy was inspired by @wizofecom's Social Studio, combined with Ed's and my experience

There's obviously room for improvement, but nearly six figures later I thought this is really useful for everyone who wants to launch their own product

Let's talk Twitter dinero:

It all starts with the copy.

Copy makes everything easier to sell

Not because of what customers see

But because it makes YOU, the creator, clear on what your product does

I like the @ComedicBizman approach and obsess over these 7:

1. Big Promise

2. Big Problem

3. USP

4. Big Idea

5. Unique Mechanism

6. Proof

7. Irresistible offer (this one works especially well on Twitter, more on this later)

The first thing we did was write the copy (this took 1.5 weeks)

Once it was done, @LuisTheWiz built us a killer funnel (thetemplates.carrd.co)

One thing:

You want to make sure you can duplicate this funnel for affiliates later on

Now let's look at the timeline:

(Each one is covered below)

1. PREPARATION

(Affiliates, Exposure, Supporters)

2. PROBLEM

(Problem agitation)

3. PRE LAUNCH

(Waitlist, extreme value, semi-promotion)

4. LAUNCH

(Proof Parade)

5. POST LAUNCH

(Applying the irresistible offer)

PREPARATION

Define a launch day that gives you at least 3 days after to do the post-launch magia

I like Thursday because on Friday everyone's thinking about the weekend (this was in fact our lowest day)

And Saturday gives us too little time to promote

Here's what you need:

1. You want your friends to help you out with RTs and emails

2. Give a copy of the funnel to everyone who's sending out an email

3. Write emails for them so they just have to copy-paste with their aff link and make money

Things to be careful about:

1. Be clear on timelines

2. Be clear on expectations, let them know you'll send tweets at X time and Y day (2 max)

3. Don't fucking forget to use their affiliate link on the funnel

PROBLEM

Now we're agitating the problem (2-3 tweets are enough)

In the end, let people know you're launching something with [BIG PROMISE] soon (1-2 tweets are enough)

If you did the copy right, this should take 5 minutes

PRE LAUNCH

This is where the money is won (not made)

During pre-launch you go all out in VALUE

I wrote a thread on how to get ghostwriting clients to pay you $2k/mo

Ed wrote one on psychological biases to grow your account

Could easily be courses on their own

The trick is in the end:

You don't promote your product (yet)

You ask interested people to join a WAITLIST with a BENEFIT (usually a discount) if they're interested

Logic goes like this:

Thread
↓
Link
↓
Landing page
↓
Welcome email with more value (mini course, freebies, tutorials)
↓
Wanna join? Get in at a lower price than everyone else

This gives you buyer data

Are people interested in your product?

Who knows, but the test will give you an idea (and hopefully give access to the people who want in early)

Go all fucking out on the value + waitlist, that's how you win.

You're not launching yet tho, you need proof that your product works

Once people buy your product, ask them to help each other out

Offer RTs, help, aff links, etc if they send you a testimonial

Now you have buyer data, proof and testimonials before you even promote

;)

LAUNCH

@EdLatimore was the maestro on this one

You launch a tweet and ask all your friends to RT you

Then just promote the shit out of your product

And release the affiliate army...

Remember how your affiliates have

1. Their own converting funnel

2. Emails you wrote for them

3. Literally nothing to lose?

It's game time

Some techniques I didn't see before but thought were clever:

1. Buy this and get my product for free (@waronweakness)

2. Buy this and get on my community 1 month free (@thedankoe and @writingtoriches)

This was class.

It's Saturday now, how do we sell?

Use your irresistible offer:

We offered out courses for free AND half price if you got in before Monday

AND how to get ghostwriting clients at $2k/mo

AND 250 tweets we added and didn't tell anyone until Sunday

If Value > Price, you win

Some irresistible offers I'm a fan of:

- Half price now, full price tomorrow (@ecomchasedimond)
- Limited capability for a group call with you (@ROGUEWEALTH)
- Courses for free inside only today (Us)
- Price keeps rising every week (@blackhatwizardd)

Use the urgency factor saying it's the last day

Then keep posting about and getting your affiliates on it

Ed actually did this brilliantly, he quote RTed everyone and gave them a reason to join

Again, class.

And that's (roughly) it

Launch preparation took around 3 weeks, the actual launch took 1

In the end, Ed, me and the customers got value from it so I consider it a massive W

Hope this was useful, hermano

Talk soon,

JK

P.S.

I teach more about launch strategies and making $$$ on Twitter

This thread is like 10% of what I cover on my course, Bow & Arrow

You can check it out here:

jkmolina.com/#arrow