How I Built a Gaming Company from ZERO & Sold it for 8 Figures
- PART I: Rats and London -
(A story about a lot of hard work and a bit of luck)
(THREAD)
It started when I was VP of Marketing for a game company (not my own company)...
- PART I: Rats and London -
(A story about a lot of hard work and a bit of luck)
(THREAD)
It started when I was VP of Marketing for a game company (not my own company)...
I honestly didn’t know much about games at the time, but I had just sold my PR company, and I was out of work and bored.
It turns out producing video games is not all that different from producing movies or documentaries or TV, which fortunately I did have some experience in.
It turns out producing video games is not all that different from producing movies or documentaries or TV, which fortunately I did have some experience in.
Concept is the same, it’s just the tools that are different.
At some point, the head of game development in Buenos Aires, Matias, called me and told me he was quitting, and wanted to start his own game company.
And he asked if I was interested?
To be honest…I said “No”.
At some point, the head of game development in Buenos Aires, Matias, called me and told me he was quitting, and wanted to start his own game company.
And he asked if I was interested?
To be honest…I said “No”.
I was a bit tired of being an entrepreneur.
But after a lot of talk and a similar amount of whiskey, I said, “Sure, let’s do it, why not?”
I didn’t know what I was getting myself into.
So we decided to set up game development in Buenos Aires...
But after a lot of talk and a similar amount of whiskey, I said, “Sure, let’s do it, why not?”
I didn’t know what I was getting myself into.
So we decided to set up game development in Buenos Aires...
The only job for me was to do Business Development.
I had no idea what I was doing, but I forged ahead.
We bought tickets to go to a couple of large game-conferences in Europe and pitched ourselves and our (non-existent) team to a bunch of other distributors...
I had no idea what I was doing, but I forged ahead.
We bought tickets to go to a couple of large game-conferences in Europe and pitched ourselves and our (non-existent) team to a bunch of other distributors...
Turned out Matias and I were a good team.
e had different strengths, and it was a perfect fit, like being in a great band.
Lesson #1 is, get a good partner.
We funded the company out of our own pockets, and neither of us was rich.
e had different strengths, and it was a perfect fit, like being in a great band.
Lesson #1 is, get a good partner.
We funded the company out of our own pockets, and neither of us was rich.
We slept two to a room in awful London apartments while knocking on every door in the city for months.
It was slow. Weather was awful. I hated it.
On a cold night in January, in some crappy room in Shoreditch, I remember seeing a huge rat in our hotel room.
It was slow. Weather was awful. I hated it.
On a cold night in January, in some crappy room in Shoreditch, I remember seeing a huge rat in our hotel room.
The rat crawled into my suitcase, and then out the other side, before disappearing under the bed.
It was one of those black-fur rats that was covered in some oily substance, so I could see it shine even in the dark room.
I was cold and miserable, and I just wanted to do home.
It was one of those black-fur rats that was covered in some oily substance, so I could see it shine even in the dark room.
I was cold and miserable, and I just wanted to do home.
- (To Be Continued....) -
If you like this thread and know any entrepreneurs who it might help, please feel free to share it...!
If you like this thread and know any entrepreneurs who it might help, please feel free to share it...!
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