Today's tweet thread is on the *real* secrets to content marketing that took me years to learn...

Read on >>
1) When I was starting my entrepreneurial journey, I had heard from other ppl that I should blog. Or that I should push content on social media. Or that I should do videos.

It was incredibly overwhelming advice. So many channels to try!

I also didn't know what I should post.
2) And then I would spend all this time creating a piece of content. And then push something out.

And then crickets. The content would fall flat.
3) And then I wouldn't create more content for a long time. And the next time, I would spend even more time perfecting my piece. And again, crickets. Or minimal results.

But this was totally the WRONG approach to content marketing.
4) The right way to think about content mktg is w this mindset:

a) you don't know what content will resonate. in many ways, content mktg is like VC -- it's hits driven. you don't know what will be a big hit.

b) more attempts increases your chances of hitting.
5) So in fact, it is much better to do the OPPOSITE of what I did.

Namely: just produce 1 piece of content *everyday*. It almost doesn't matter what.
6) 1 piece of content doesn't have to be blog articles. Or polished videos.

That just might be too time-consuming. It's consistency is what's impt. So pick a type of content that you KNOW you can do EVERYDAY.
7) This is how I ended up doing tweet threads. It's something I could do everyday (ok, ok, I fail at the "everyday" part, but it's something I can do most days)

Blog posts were definitely not something I could do everyday.
8) For you, it might be 1 Tik Tok video *everyday*. Or 1 tweet *everyday*. Or 1 LinkedIn post *everyday*.

Make it a simple goal you know you can do *everyday*.
9) If you can achieve your simple goal *everyday*, you'll see a few things happen. First, in the beginning, no one will engage. That's ok. Keep going.
10) Eventually, you'll create a piece that is a big hit. you won't know what it is tho.

A lot of my favorite tweet threads fall flat.

And today I wrote some dumb tweet about how we should stop calling rounds mango and avocado seeds and 1800+ ppl seemed to like it? 🤯
11) Once you get some hits, you'll start to see what content resonates with ppl. and you'll be able to increase your hits by playing to crowd favorites.

Once you get hits, you still won't get hits all the time. But you'll start to see engagement improve.
12) In addition, you'll start to build a following. The consistency allows you to stay top of mind with your audience. On many platforms, consistency is favored and rewarded.

Your following will start slow but then it will start to snowball...*just by being consistent*
13) So, consistency allows you to have a better sense of what content to create, and platforms will favor your continued work, and you'll be top of mind for your audience.

As you build your audience, audience-begets-audience.
14) Think about it -- if you like a few tweets from someone, you are much more likely to follow that person than if you only saw 1 tweet that you liked from that person. Consistency helps.

AND, you are also more likely to follow that person if that person has a lot of followers.
15) So this really starts to snowball once you get going. But it's hard to see that in the beginning.

AND, it's so much more tempting to treat content marketing like a New Year's resolution that you go all out on and then stop after a week.
16) tl;dr

-Create content everyday.
-Make it small enough so you'll produce it consistently.
-Don't overthink it. Don't try to polish it. Just push it out there.
-Analyze how it's going & adjust future content to improve.
-Keep doing that. Everyday.

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