1/ Top 10 ways to market your business in 2021
(Thread)
(Thread)
2/ Prepare for the end of third-party cookies
2021 is the year marketers prepare for two big changes to come in 2022: the end of third-party cookies and a heap of new privacy regulations.
2021 is the year marketers prepare for two big changes to come in 2022: the end of third-party cookies and a heap of new privacy regulations.
3/ Make sure that your campaigns in 2021 help you build your first-party data, so you rely less on Other People's Data. The end of third-party cookies will change how digital ads are targeted, tracked and how we attribute results to marketing activity.
4/ Direct customer relationships
In 2021, having direct relationships with customers will be even more important as the online landscape becomes increasingly cluttered with companies.
In 2021, having direct relationships with customers will be even more important as the online landscape becomes increasingly cluttered with companies.
5/ But it will also be important because one-to-one relationships mean brands improve customer experiences by improving how marketing can be personalized to customers.
6/ Start selling on social
Another growing trend with potentially far-reaching implications is social commerce.
Another growing trend with potentially far-reaching implications is social commerce.
7/ This is a great opportunity for eCommerce companies as it drastically decreases the customer’s journey from search to conversion and reduces a lot of friction in the funnel.
8/ Grow communities
This idea follows from the customer relations section earlier.
Communities allow companies to develop loyal, engaging customers and gives them a place to engage with them to learn what they want to see from your company.
This idea follows from the customer relations section earlier.
Communities allow companies to develop loyal, engaging customers and gives them a place to engage with them to learn what they want to see from your company.
9/ By switching from customer support to more of a customer success strategy, a business can ensure that customers receive maximum value from a product
10/ Optimize for voice search
Voice search has grown rapidly over the last few years and 2021 may be the year it takes off as consumers used their voice-enabled devices more while they were at home during the pandemic.
Voice search has grown rapidly over the last few years and 2021 may be the year it takes off as consumers used their voice-enabled devices more while they were at home during the pandemic.
11/ Brands should optimize for voice search by focusing on longer-tail more conversational keywords that reflect how consumers ask questions or make requests verbally to stay ahead of the curve.
12/ Use local SEO
Because it’s a great opportunity that a lot of people forget to take advantage of.
Since everyone wanted to stay close to home, but also support small local businesses, it’s important to make sure your Google My Business account is optimized and active.
Because it’s a great opportunity that a lot of people forget to take advantage of.
Since everyone wanted to stay close to home, but also support small local businesses, it’s important to make sure your Google My Business account is optimized and active.
13/ Tap into micro-influencers
2020 was a great year for micro-influencers. With TikTok showing no signs of slowing down, the reach and influence of influencers are expected to continue in 2021.
2020 was a great year for micro-influencers. With TikTok showing no signs of slowing down, the reach and influence of influencers are expected to continue in 2021.
14/ As budgets were being cut in 2020, social influencers and bloggers were seen as a cheaper alternative to TV and radio.
15/ Establish brand partnerships
Strange and unexpected partnerships between corporate brands capture media attention, generate social buzz and allow for cross-marketing to customer bases.
Strange and unexpected partnerships between corporate brands capture media attention, generate social buzz and allow for cross-marketing to customer bases.
16/ But for brands that don’t have the resources to collaborate with massive global companies can instead team up with brands that offer complementary products or services.
17/ Get into augmented reality
seen growth in marketing using AR, especially big brands making their own filters in apps like Instagram.
The biggest misconception about AR ads is they’re expensive, but they’re actually more budget-friendly than traditional channels.
seen growth in marketing using AR, especially big brands making their own filters in apps like Instagram.
The biggest misconception about AR ads is they’re expensive, but they’re actually more budget-friendly than traditional channels.
18/ Ar will also allow brands to show potential customers what objects will look like in their homes, like Ikea’s AR catalogue, or makeup companies that use Instagram filters to show people what their makeup will look like on them.
19/ Automate what you can
A way to help decrease budget and increase efficiencies is through automation. Marketing automation helps free up employees from boring and routine business tasks.
This includes things like Automated Bidding in Google Ads.
A way to help decrease budget and increase efficiencies is through automation. Marketing automation helps free up employees from boring and routine business tasks.
This includes things like Automated Bidding in Google Ads.
20/ the value of automation and real-time data skyrocketed in 2020 because it was so important to understand what was happening at the moment and manual processes can’t keep up with such rapid change.
21/ For more - campaign-pro.com/articles/marke…
If you like this Thread
1) Like and Retweet the first tweet below:
2) Follow @mahadevanarj for everything about launching a US LLC from anywhere in the world
1) Like and Retweet the first tweet below:
2) Follow @mahadevanarj for everything about launching a US LLC from anywhere in the world
https://twitter.com/mahadevanarj/status/1418630388088557571?s=20
• • •
Missing some Tweet in this thread? You can try to
force a refresh
