What is China thinking when it comes to regulating its consumer internet companies? 2 main things: 1) must not go against national strategic objectives 2) sustainable / real profit or social benefit, not just capital gains
Pretty simple.
National strategic objectives:
Mitigate / solve demographic crisis
Keep manufacturing onshore & continue to upgrade as this is a matter of national security
Stable economic growth
Basically, balance for long term over maximizing short term
Real benefits over gains from playing games with capital:
Monopolies are bad. Throwing capital at a sector to get to monopoly status is very bad (ie crazy subsidies). Using other shady methods also very bad.
After school tutoring sector messed with both of these and was hit hardest. Others ie CGB just asked to stop market distorting subsidies. So … don’t freak out indiscriminately … they’re not the same.
ie what if I just do something simple like sell clothes online? Prob Ok, maybe really welcomed if you’re upgrading China’s manufacturing making it more efficient. If all you’re doing is throwing subsidies at ppl & disrupting market tho, probably less fine. Assess case by case.
Either way, working on solutions to help upgrade China’s real economy, esp manufacturing, will be a huge opportunity. No worries, everyone’s been working on it, it’s called industrial internet (Tencent talks about it a ton but so do many others).
Btw I’m not at all saying that the rules are gonna be right. But do understand the intent. What you prob need to first decide is if you can understand this framework. If you can’t, maybe don’t stick around. If you can, then you can start assessing risks.
BTW this isn’t personal opinion, it’s what the government has been saying pretty consistently. Here’s a summary of a recent talk by Huang Qifan I wrote for @TechBuzzChina Insiders. Join us if you want more.
PS: Bc I get asked this a lot, the regulations are most definitely NOT to force folks to do deep tech. First of all, that's not really how fundamental innovation works? You don't just make autonomous driving engineers out of frontend web developers w subsidies / mandate?
Second of all, that's not even China's strategy. Again, referencing the Huang speech above AND the Semiconductor Fund actions (below), it's about scaling up existing tech, taking the Internet (that common thing!) and applying it to traditional industries.
The reality of China is that it's not there yet, there are many low hanging fruits to be picked still just upgrading traditional businesses by single digits %s.
Is it happening? Yes, is it way much slower than just throwing $ at anxious parents for AST? Yes. Get it now? 🙃
Oh. My. God. If you think what I said above was Chinese govt is trying to kill off 2C businesses so to make everyone invest / work in military and / or deeptech then honestly I have no words for you.
Please Google translate what Eric Li, a well known VC who is also very politically plugged in and a very vocal nationalist, said about China tech investment in Nov 2020, based on reading Qiushi, the CCP journal, as published in a nationalist outlet: guancha.cn/LiShiMo/2020_1…
He's a pretty good interpreter of what the government wants in tech. ibaibu.com is one of the examples he gives of the types of companies that China needs to invest in. It's a B2B textile trading e-commerce platform. Another is welding robots.
2C is not dead, the platforms that have been created in the last few years allowed for domestic brands to rise up, which is something the govt wants, bc increasing domestic consumption is also a national strategic objective, remember?
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I think the confusion over “China tech” is due to lack of specificity: 1. consumer tech platforms & brands 2. service biz tech / B2B 3. tech for supply chain / mfg 4. chokepoint tech (China doesn’t have it, can be sanctioned) 5. frontier tech
5a. Climate / carbon reduction tech
1. Consumer tech platforms were too lightly regulated before with respect to antitrust. But many provide digital infrastructure on which domestic consumption (dua circulation!) relies. So the biz *practices* are curbed, the biz itself is not problematic. Brands are doing v well.
2. Basically SaaS / enterprise software. Huge area of upgrade for the economy, easy to unleash a lot more productivity. VCs already all over this for past few years. A great overview on it here:
1/ So I've been talking a lot abt the surge in D2C (direct to consumer) brand investing in China. I spoke to & wrote abt one of the most visible cos of this trend, Genki Forest, a bottled beverage co, aiming to become IMO not just the Coca-Cola of China, but the next $KO period.
2/ Genki is 5 yrs old, $6Bn valuation, ~$450mm rev last year, targeting $1.2Bn this yr. It sells sugarfree sodas, milk teas, energy drinks, etc. So what's special about it? Well, first, let me tell you what's diff abt the Chinese ecosystem.
3/ Chinese e-commerce ecosystem, in case you forgot:
- Highly concentrated: Just 2 players (Alibaba & JD) have 80%+ mkt share
- New digital platforms enable new formats: mini programs & short videos, even faster now to build a brand
- Very cheap logistics
- Advanced supply chain
Contributed to the sourcing for yesterday's feature by LatePost (prob the most legit Chinese tech media, sorry only in Chinese) on the crazy competition in Chinese VC. TLDR, it's as bubbly there as here, with some termsheets given out as fast as same day, most within 2-3 weeks.
For consumer brands in particular, the joke is that "VCs are either discussing one of the hot consumer brands, ie Genki Forest, Heytea, Saturnbird ... or on their way to meeting with them."
"It's just like the craziness of O2O investing in the early 2010s." (LOL I witnessed this)
The hottest brands don't even pitch anymore. Instead, they have a list of questions that investors must answer, such as "what's ur value add, what do you think we should do." The joke is now that it's the VCs making PPTs pitching the cos on why they should be allowed to invest.
It seems that a lot of people don't know this, but China doesn't have the long term domestic capital it needs for its tech sector bc its funds are still primarily 3+2 or 5+2, not 10+2 (10 year life + 2 year extension) like most USD funds. VCs, tell me how you'd deploy a 3+2 fund?
Not to mention, LPs can be really unreasonable with terms and asking you to guarantee losses, high hurdles, etc. Govt LPs will typically have restrictions on geography of investment (ie, 50% must go to my district!). So, until those things change, USD will outstrip RMB funds.
And if you didn't know before, you probably know now after Didi fiasco that it's much harder to go public in China (aside from super illiquid OTC options) than in the US, so your exit mechanisms aren't there either. All hard problems to solve.
1/ Founders & investors, time for another thread by Chinaplaybook @tao_h24!
Meituan co-founder Wang Huiwen on the A/B sides of the internet, ie how do we categorize the entire Chinese internet with 1 cut? Wang suggests:
A) supplies & fulfills ONLINE
B) supplies & fulfills OFFLINE
@tao_h24 2/ By this measure:
A: ONLINE = video sites, livestreaming, gaming
B: OFFLINE = ecommerce, food delivery etc.
A < B in area because the size represents the industry GDP. ie retail is 10% of GDP, but IT 3% & entertainment <1%.
@tao_h24 3/ However, the size is just the TAM, A cos are better suited for the internet, being completely online end-to-end. Thus they have higher margins. B cos, supplying & fulfilling offline, have lower margins in general. This is pretty basic stuff.
1/ A thread on why investing in consumer brands is all the rage in China right now.
I've tweeted abt Hillhouse's thoughts on this, had numerous convos w VC friends who're telling me this is 50% of their new portfolio, talked abt some of them like Shein & Genki Forest and even
2/ told you that ByteDance (10+ investments in last 5 mos) & Meituan are getting into it in a big way.
So many reasons why. On macro lvl, read this thread on how increased disposable income & foreign brand dominance means large opp for domestic brands.
3/ Another macro point, online customer acq very expensive & age of creating new ecommerce platforms is over. Existing players can take over new verticals easily. It's much better to be a brand taking advantage of the distribution that's been built out. Thus flurry of DTC deals.