Deb Aoki Profile picture
25 Jul, 18 tweets, 16 min read
This year's edition of the Manga Publishing Industry Roundtable for @Comic_Con @ Home is now live: bit.ly/MangaBiz2021 - See how @yenpress @SquareEnixBooks @VIZMedia @KodanshaManga & @denpa_books see where things are at now & where they're going next Image
One interesting part of the Comic-Con @ Home Manga Publisher Roundtable conversation about why long series (like Hajime no Ippo) can be extra challenging to license for publication in English bit.ly/MangaBiz2021 Image
Another topic that come up in the Manga Publishing Roundtable is the recent explosion of popularity for BL and LGBTQ+ content in manga. bit.ly/MangaBiz2021 ImageImageImage
re: today's manga boom vs. the last manga boom: "you're not going to see a bunch of people putting out just anything this time. we have more sophisticated publishers, more sophisticated retailers and more sophisticated readers." - Kevin H, @VIZMedia bit.ly/MangaBiz2021 Image
"we're now in our 3rd or 4th generation of manga readers in N. America -- it's pretty much here to stay." - Leyla A., @SquareEnixBooks | bit.ly/MangaBiz2021 Image
"I had a list of titles that would never get officially translated. Lately been crossing things off, so I had to make a new list! I think in 5-10 years, we'll be able to read almost anything we want to read in English." - Mark de Vera, @yenpress | bit.ly/MangaBiz2021 ImageImageImage
"I hope that within the next 5 years that we see more recognition for the creators rather than just the manga or anime. When Kentaro Miura died, I saw articles celebrating him as a creator, not just about Berserk." - Ivan Salazar, @KodanshaManga bit.ly/MangaBiz2021 ImageImage
"It would be great to start recognizing more of the talent that is overseas, but also more recognition for the people who actually work on manga in N. America, maybe raising wages & giving more (recognition) to these people." - Ed Chavez, @denpa_books | bit.ly/MangaBiz2021 ImageImageImage
While BL manga has been enjoying a boost in sales lately, josei (manga for adult women) still struggles to find an audience in N. America. "It's still a little challenging, but we keep trying." - Ed Chavez, @denpa_books | bit.ly/MangaBiz2021 Image
Manga piracy "hurts most for publishers who are working on the margins, like @denpa_books . We try to break the perception of what a 'marginal title' can be, but it doesn't help when we see a slowdown in sales & an inverse correlation w/ ppl ripping off our books." - Ed Chavez ImageImage
"It feels like manga fans are more conscious than ever about the concept of supporting artists in general. I think it will get to the point where more people will be consuming manga in legitimate ways" - Mark de Vera, @yenpress | bit.ly/MangaBiz2021 ImageImage
I asked our Manga Publishing Industry Roundtable guests their picks for recent or upcoming releases you should check out (and maybe pre-order).

First pick from Kevin Hamric at @VIZMedia - My Hero Academia Ultra Analysis Official character guide - out Nov. 2 2021 Image
Ed Chavez fr. @denpa_books recommends Lil' Leo by Moto Hagio (Heart of Thomas) - a "lovely, quiky josei title about a walking, talking cat, with a lot of flair and thoughtfulness." denpa.pub/manga/lil-leo | bit.ly/MangaBiz2021 Image
Leyla Aker fr. @SquareEnixBooks recommends I Think Our Son is Gay by Okura, "one of the most soothing, heartwarming, ray of sunshine manga I've ever read." - vol 1 out now, pre-order vol 2 & 3 now: …ixmangaandbooks.square-enix-games.com/en-us/series/i…
Ivan Salazar fr. @KodanshaManga recommends Boys Run the Riot by Keito Gaku -an "incredibly heartfelt" 4-volume series about a transgender teen starting a fashion brand and discovering what it means to be 'out and proud.' vol 1 & 2 out now: kodansha.us/series/boys-ru… ImageImage
Mark de Vera's pick is Solo Leveling (light novel, manga, audio book ) by Chugong and Dubu fr. @yenpress. in modern Korea, gates to dungeons full of monsters appear. A teen boy starts off as a weak hunter but discovers a secret to "leveling up" to become the strongest of them all Image
We talked about a lot more in the @Comic_Con @ Home Manga Publishing Roundtable - check it out at bit.ly/MangaBiz2021.
Also, be sure to check out this year's Best & Worst Manga panel - we'll livestream it on @comicsbeat Mon. July 26 at 5 pm ET bit.ly/BWManga2021 Image
Also, a message to the peeps who were "bombing the @KodanshaManga Live webcasts" begging for Blue Lock, the soccer manga by Muneyuki Kaneshiro & Yusuke Nomura - it's available now, so buy the heck out of it to boost chances of getting a print edition! kodansha.us/series/blue-lo…

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More from @debaoki

27 Jul
The really weird thing about the secondary / collector's market for out-of-print manga is that comic shops (the #1 place to find that hard-to-find stray volume) seem largely unaware of their rarity or value if they have them. If it ain't listed in the Overstreet Guide, maybe?
the other fascinating difference between the collector's market for manga vs. the comics market is that manga collectors aren't as hell-bent on getting something in 'mint condition' - they just want it in decent, readable condition for a (semi-)reasonable price.
another key difference between manga & comics collectors: manga collectors don't seem to care much about special editions / variant cover versions. There are maybe a handful of B&N or Diamond exclusive variants but they don't generate special interest as "collectibles"
Read 17 tweets
17 Mar
ICYMI - Episode 5 of @mangasplaining is up! This week, we look at What the Font?! A Guide to Western Typefaces by Kuniichi Ashiya fr. @gomanga mangasplaining.com/blog/episode-5…
What the Font?! is kind of part manga, part art history / design book, as it gives faces and personalities to popular typefaces, like Helvetica, Bodoni, Franklin Gothic and yes, even Comic Sans. mangasplaining.com/blog/episode-5…
The format of What the Font?! is a series of 4-panel comic strips that have the fonts tell a newbie designer about their history, how they're used as logos for familiar brands and their quirks. Even if you went to art school, What the Font?! has some interesting tidbits to share.
Read 7 tweets
16 Mar
I started reading Blue Lock, the new soccer manga by Muneyuki Kaneshiro & Yusuke Nomura fr. @KodanshaManga and some aspects of the character designs remind me of Tite Kubo (Bleach) & Wataru Watanabe (Yowamushi Pedal) kodansha.us/series/blue-lo…
Blue Lock starts off as a basic sports manga, with scenes at a high school playoff, but within a few chapters, things take a darker turn... kinda like Prison School or Battle Royale. Your first hint of this is seeing the sketch of the cover on the title page. What's on his neck?
In a lot of sports manga, and heck, a lot of soccer manga, there's an emphasis on teamwork. Blue Lock turns that on its head by trying to push its players to be "egoists" like world's soccer legends (e.g. Pele, Messi) kodansha.us/series/blue-lo…
Read 4 tweets
3 Jul 19
At #ProjectAnime19 listening to @dallasmiddaugh ‘s presentation on the manga publishing trends in n.america #AX2019
Here’s @dallasmiddaugh ‘s chart showing the sales growth of manga since 2002. Manga enjoyed “geometric growth” until 2007. Recovery only began again in 2013, partly thanks to Attack on Titan manga/anime
“In 2013, the US economy improved + Attack on Titan anime aired, and this created a rising tide that helped rise all other boats/the general manga publishing biz.” - D. Middaugh @ #ProjectAnime19
Read 37 tweets
2 Jul 19
Onward to the next panel at #ProjectAnime19: “Adopting Japanese Properties for a Global Audience” w/ Maya Kambe fr. Paramount, Tony Ishizuka, VP Int’l Productions - Sony PIctures, & David Uslan fr. Uslan Entertainment.
As far as western adaptations of JP anime/manga content, “no one has cracked the code. But it also depends on your expectations. If you’re expecting a James Cameron-sized blockbuster, that’s a different challenge than if you’re going for smaller production.” - Tony Ishizuka
“It comes down to story & character. I’ve seen an increase in stories that have more universal appeal — that work locally and can be enjoyed globally. Eventually, we’ll see more content that will check all the boxes for global audiences” - David Uslan #ProjectAnime19
Read 15 tweets
2 Jul 19
Dallas Middaugh @dallasmiddaugh ‘s opening remarks at Project Anime in LA described anime & manga as “going through a period of radical change” - as overseas interest & availability of content from Japan has grown + increased investment fr. overseas #ProjectAnime19 #AX2019
“When I started in this biz, JP rights holders weren’t interested in markets outside of Japan - at most, int’l licensing was only 5-15% of their revenue. To them it was like sofa change.” -@dallasmiddaugh #ProjectAnime #AX2019
“In 2015, I moved to manga publishing to anime. I was used to US book publishing, where bks usually need 1-2 years in advance for licensing, marketing, production/translation. When I moved to @Crunchyroll, we were lucky if JP anime production companies gave us a week lead time.”
Read 17 tweets

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