Thread by @AkivaMCohen

1) That's not a thing; trademark abandonment under US law requires non-use *anywhere* for a period of three years. Registration of your TM gives you national rights, even if you only sell in a small town.

2) US TM law has NOTHING to do with rights in Israel @AttorneyNitsana

https://twitter.com/offaltube/status/1419595155032756227

3) Israeli TM law requires a similar showing: see 8.1 here iclg.com/practice-areas…

4) They say they intend to remain within pre-67 Israel so unless you're suggesting Judea and Samaria are legally distinct from Israel (which you don't want to do, right @AttorneyNitsana?) then...

not selling in Judea and Samaria is no different, for purposes of revocation, from a company deciding it won't sell in Afula but will sell everywhere else in the country.

5) There would be MASSIVE customer confusion.

In sum, this is fucking stupid. @AttorneyNitsana

Note: @AttorneyNitsana likely knows this, which is why she's talking about "the Israeli registrar of companies" and not the Israeli *Patent* Office, which handles trademark registrations. gov.il/en/departments…

ANYONE can name ANY company anything. I can register a corporation in NY called "Coke&Sprite Soda Corp." and not violate anyone's trademark, as long as I don't use "Coke" or "Sprite" for public-facing business/products. And if I do use that name to the public? I'll get sued ...

But the "Company Registration" will have gone through just fine. Watch @AttorneyNitsana tell her followers that the company getting registered means that Ben & Jerry's actually lost its TM, when all it means is that *Israel's government* won't stop you from naming your co. that

And that makes sense, btw. What if B&J's decided to go back into Judea & Samaria with a new licensee who wanted to form a company with that name? What if it's being formed by someone ambitious enough to think they can do that? At the *corporate formation* level, TM doesn't matter