Thread by @JustXavierB

You have to appreciate the success of @smegsouthafrica in comparison to the South African economy... And I think even @MichaelBucwa may agree with my points...

1. The success & sales of SMEG over the last decade, to many of us the brand is pretty fresh in our minds...

Becoming synonymous with a successful lifestyle next to ones car keys to a German vehicle must be a few SMEG appliances in the kitchen with many retailers stocking these R2k kettles that do the exact same thing as a R100 kettle but look way better doing it.

2. In the midst...

Of @PresidencyZA highest levels of unemployment and so called inequality the brand has done exceptionally well where both Nespresso, Delonghi and other Italian luxury brands failed to fully capture the market on luxury appliances.

Unlike the banks who collect the racial data...

Of their clients we are not sure who is buying all these appliances as seen at every Checkers, @home and even online... But we can see instagram...

Don't get me wrong even if the items are purchased on credit it shows potential for RSA to be successful.

3. Back in the 2000's my father bought his second home in the Northern Suburbs and left my mother with the black credit card to furnish it...

One of the first brands she sought was SMEG and back then they were exceptionally exclusive with only a few outlets selling them...

Today despite the pricing much like a G65 at R4million rand the brand is relatively common

And that is a blessing in our country

4. But there is one downside to all this & that is that it shows our populations financial literacy lies in depreciation rather than appreciation...

Leading to theadage that not all that glitters is gold

To put it in perspective I know a few high net worth individuals who possess the usual Russel Hobbs Glass kettle in their 400k kitchen

If that doesn't tell you something, not sure what does

Still SMEGs success is ours.