@UCLAHealth patients received text reminders that made appointment scheduling easy 1 day (RCT#1) and 8 days (RCT#2) after being notified of vaccine eligibility.
Reminder #1 boosts appointments by 6.07 pp (84%) & vaccinations by 3.57 pp (26%)
Reminder #2 further helps
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Leveraging #psychologicalOwnership, telling patients that the vaccine “has just been made available to them” & to “claim your dose,” further boosts appointments & vaccinations
Adding a video-based information intervention to reminders does not yield additional benefits
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Online studies find a divergent pattern: the video intervention elevates vaccination intentions, but ownership messaging makes no difference
Behaviorally informed reminders can help with the covid vaccine uptake challenge. Testing interventions in the field is crucial!
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