As a software engineer, I'm often tasked with make sales to customers. They expect to be overwhelmed by technical jargon. That's now how to sell. That's not HOW I sell. I sell things that are TANGIBLE and understandable.
I want you to do what you've always done, and I'm going to change your perception of that thing which you THINK you know what it is. I want you to imagine your favourite website. Amazon, Twitter, whatever. With me?
Ok, what do you see in your mind? I tell you what I see and HOW I see it and then I want you to compare that to how YOU see it and let me know if my approach improves your experience. Ready? Ok, here goes, looking at a website/application from the Deliri point of view.
A website is a construct. It's separated by Time and SPACE. What you SEE is the space that's within your viewing area. As you scroll, time gets to inject itself into the experience. It's almost...like a roll of film in a movie.
Each section is just a still shot of a movie. I want you to go to any website scroll top to bottom slowly, watch what GETS emphasized, what gets shoved into corners, what gets neglected. Where are the menu items? What happens to the buttons? What about navigation?
Now scroll back up to the top in reverse order and in each section that you stop, I want you to NOTICE the important elements. For example, IF you're scrolling through an Amazon product page, scroll to where the reviews are. See the layout?
Now, I want you to stop scrolling up and down. I want you to TRY and PICTURE the entire website in its entirety in your mind. You see? The user interface is the language of computer science. It's how we HUMANIZE something cold and calculating.
A good layout and user interface are designed the SAME way an excellent director imagines what goes on screen. You can PAN, TILT, ZOOM, Focus, etc with the camera to create emotional responses to what the other person will see and IF you do it right, you can emote with them.
People don't realize all the beauty, art, and creativity that goes into making things visually appealing and the amount of work it takes to reduce cognitive computation off the visitor's mind. We live, eat, and breathe it.
Excellent user interfaces create incredible user experiences. That's the human element that is missing from the VAST majority of the content on the web and apps on your devices. Now that you KNOW how to frame what you're looking at, you'll never see it the same way ever again. 🤘
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