Since 2017, Jack has built the show up to more than 300K downloads PER EPISODE.
Not to mention, nearly 6,000 patrons for a total of nearly $20K per month.
Here's what we talked about 🧵...
Jack has always been entrepreneurial.
He started blogs, made some web apps, and more. But nothing ever quite took off...
He was working in online security at a Fortune 500 company and hearing a LOT of great hacker stories.
Everywhere he went, people LOVED hearing these hacker stories – even his dentist!
Meanwhile, Jack himself was getting hooked on high-quality podcasts...and it clicked.
He set out to create a high-production, high-drama but still fairly technical show telling hacker stories.
He started the show in September of 2017 and was producing new episodes every two weeks.
The show started to get enough attention that Jack quit his job to focus on the show full time.
His first order of business? Slowing down his production to monthly!
"Why would he slow his production DOWN after going full time?"
Jack decided that he needed to put as much (maybe even more) effort into MARKETING the show now that he knew people liked it.
Strategies:
• Influencers
• Other podcasts
• News publications
...all cold outreach!
Jack also set out to build a following of 10K+ followers within a year on his Instagram, Twitter, and Facebook accounts so he could unlock the special features.
He went nuts on social media and it paid off.
He even turned down joining a big podcast network!
Today, the show has HUGE numbers for an indie podcast:
• 300K+ downloads/episode
• 15 million downloads in the last year
He shares them all transparently on his website ⬇️
There are a lot of paths to financial independence. And they don't all require working more hours to achieve.
But a lot of well-meaning people find themselves trapped working more than ever to build a future where they work less...but what if we just started there?
And what happens when you *do* achieve financial independence?
Woke up this morning and more than 100 people have joined the #Tweet100 Challenge 🤯
The idea is simple: commit to writing one good tweet every day for 100 days.
I’ve made some adjustments to make the experience better 👇
Currently, the public Leaderboard updates once per day to check if you made your tweet.
I’ve adjusted it so that the “Success Rate” percentage is calculated based on how many days have been tallied — *not* how many days you’ve been in the challenge.
This makes 100% achievable!
I will work to make it more real time. In the meantime, you can join and get started today for free!