My genius wife's second book is coming out next month, and to celebrate I've got a special offer just for you: Pre-order her book in the next 24 hours and you'll get 3 months of my newsletter (a $45 value!) for free 💖
👇👇👇 amazon.com/Maybe-This-Wil…
2/ The book is called "Maybe This Will Help: How to Feel Better When Things Stay the Same." It’ll make you laugh, think, and feel the feels. It’ll also make a great gift for anyone in your life going through something 🥺
3/ Once you pre-order her book, submit this quick form with a copy of your receipt and I'll get you the subscription within 24 hours forms.gle/VsswG1JovUbZRd…
4/ It's also available for pre-order at Bookshop if you'd prefer the independent book route (❤️) bookshop.org/books/maybe-th…
• • •
Missing some Tweet in this thread? You can try to
force a refresh
1/ How long does it normally take to expand from a single market to a second market?
On average, 8 to 12 months. A few marketplaces, like Caviar and OpenTable, launched their second and third markets at essentially the same time, while Grubhub took three years.
2/ When should you expand to a second (and third) market?
As soon as your first market starts to work.
Expand too early and risk both markets failing. Expand too late and you give your competition a chance to race ahead.
As a small token of appreciation to my newsletter Slack community (now over 5k strong!), I've created crypto-punk-inspired NFTs of the 40 most helpful and active members from over the past year. Cause why not! Check them out in all of their glory opensea.io/collection/len…
For much more, including five takeaways and a bunch of insights from people smarter than I, check out this week's post lennysnewsletter.com/p/gtm-motions
One correction (thanks @KyleHParrish!): Figma primarily targets Mid-market and Enterprises
New: A compilation of my all-time best posts, across
📈 Growth strategy
🤌 Product management, the work
🦸♀️ Product management, the career
🔭 Finding PMF
📣 Marketing and GTM
🌱 Scaling your startup
🎭 Marketplaces
📊 Metrics
💼 Management and career lennysnewsletter.com/p/the-best-of-…
Founders, PMs, growth leaders—listen up: @Reforge just opened up applications for their Fall cohort. You should apply. There is no better way to take a step-function leap in your product/growth skills—all for one flat yearly fee. My 5 fav courses below 👇 program.reforge.com/apply?utm_sour…
1/ (New) Growth for Founders—Gain critical growth tools to help your company traverse the next leg of its growth journey. reforge.com/growth-for-fou…
2/ (New) Product Management Foundations—Build a foundational understanding of the product manager role, and learn the tools required to succeed as a product manager. reforge.com/product-manage…