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Lenny Rachitsky Profile picture
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4 Aug, 7 tweets, 3 min read
Founders, PMs, growth leaders—listen up: @Reforge just opened up applications for their Fall cohort. You should apply. There is no better way to take a step-function leap in your product/growth skills—all for one flat yearly fee. My 5 fav courses below 👇
program.reforge.com/apply?utm_sour…
1/ (New) Growth for Founders—Gain critical growth tools to help your company traverse the next leg of its growth journey.
reforge.com/growth-for-fou…
2/ (New) Product Management Foundations—Build a foundational understanding of the product manager role, and learn the tools required to succeed as a product manager.
reforge.com/product-manage…
3/ Product Strategy—Build, communicate, and execute a cohesive product strategy across feature, growth, scaling, and innovation product work.
reforge.com/product-strate…
4/ Growth Series—The most comprehensive overview of the systems and frameworks that form the foundation of successful growth.
reforge.com/growth-series?…
5/ Advanced Growth Strategy—A step-by-step system to create, analyze, and communicate a compounding growth strategy.
reforge.com/advanced-growt…
5/ Apply here by Sept 10th to get into the Fall cohort program.reforge.com/apply?utm_sour…

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More from @lennysan

Lenny Rachitsky Profile picture
21 Jul
Why now?

If you're a founder, you've heard his question from investors again and again. But how essential is it to have a strong "why now", and why does it even matter? After studying the why now's of dozens of companies, here's what I've learned 🧵👇
1/ A strong why now creates two types of advantages for a startup:

(a) Unlocks the ability to provide a 10x better product, through the ubiquity of new tech (eg. @figmadesign and WebGL), newly available data/APIs (eg. @MapQuest and nav DBs), or changes in regulation (eg. @eaze)
(b) Creates a new untapped market need, through change in people’s behavior (eg. @Clubhouse and COVID), or change in people’s beliefs (e.g. @coinbase and faith in crypto)
Read 16 tweets
Lenny Rachitsky Profile picture
15 Jul
Interesting that all the why now's I've seen fall into 3 buckets:
1. Adoption or advancements in an internet platform (e.g. smartphone, web browser)
2. A change in people’s behavior (e.g. e-commerce, pandemic)
3. Changes in regulation <-- Rare

More in thread 🧵
1/ Adoption/advancements in internet platforms:
a. Smartphones: @Instagram, @Snapchat, @WhatsApp
b. Web browsers: @Figma, @Gmail, @Asana
c. Broadband: @Netflix, @Spotify, @Twitch, @YouTube
d. APIs: @Superhuman, @Uber, @lyft
2/ A change in people’s behavior:
a. Growth of e-commerce: @Shopify, @PayPal, @amazon, @eBay, @Etsy, @thrasio
b. Growth of online sites: @Stripe, @AWS, @Google
c. Pandemic: @Clubhouse, @Nextdoor, @Hopin, @onepeloton, @Zoom
Read 5 tweets
Lenny Rachitsky Profile picture
13 Jul
Labor marketplaces are exploding right now as people re-enter the workforce. But most quickly end up being supply constrained. I dug into how the fastest-growing labor marketplaces acquired their early supply (e.g. the people). Here's what I found 👇
lennysnewsletter.com/p/labor-market…
2/ Labor marketplaces are especially interesting because instead of connecting people to products, they connect people to *people*. How cool!

Some examples: @The_Mom_Project @roo_vet @instawork @JoinIncredible @Shift @UsePared @ClipboardHealth @StaffyApp @thumbtack @Hired_HQ
3/ I found that there are primarily four ways these marketplaces kickstart their supply growth:

1. Job boards
Posting a generic role to an existing job board like Indeed, ZipRecruiter, or Craigslist. For example
Read 23 tweets
Lenny Rachitsky Profile picture
6 Jul
Hiring is hard. I asked a bunch of founders who are crushing it at hiring what they believe contributes most to their hiring success. Five consistent themes emerged:
1. Captivating vision
2. A++ early team
3. Putting in the work
4. Founder’s network
5. Pitching prowess

*Read on*
1/ Captivating vision

“Articulating a crystal clear and ambitious vision makes it easy for candidates to visualize what they are building towards for the next five years.” — @ktizzel_, @Snackpass
2/ A++ early team

“The best talent wants to work with the best talent. It will be very tempting to bring someone on if they are in front of you and ready to go, but it will have longer-term negative consequences.” —@nick_handel, @transformio
Read 11 tweets
Lenny Rachitsky Profile picture
22 Jun
When raising money, investors are increasingly looking for your unique distribution advantage—how you get to your target market more cheaply and quickly than your competition.

Here are 7 types of distribution advantages 🧵 Image
1. Starting with a pre-existing audience

Companies like @kyliecosmetics (Kylie Jenner), @Square (Jack Dorsey), @Superhuman (Rahul Vohra), @goop (Gwyneth Paltrow), and @Tesla (Elon Musk) springboarded off their founder’s pre-existing audience, giving them an immediate advantage.
2. Developing a unique viral loop

I previously wrote about these magical loops, and one that always comes to mind is @faire_wholesale where the team found a way to incentive their supply to drive their demand, and their demand to drive their supply.
lennysnewsletter.com/p/magical-grow… Image
Read 9 tweets
Lenny Rachitsky Profile picture
15 Jun
This week: I've collected my ten favorite PM interview questions + a bunch of generalist questions that you can use with anyone. A few examples in the thread below 👇
lennysnewsletter.com/p/my-favorite-…
1/ What's the most important or impactful product you shipped? What made it so important or impactful?

What to look for:
✔️ Have they actually launched something significant
✔️ How do they measure impact/importance
✔️ How much responsibility they had in the project
2/ Pick a project you’re proud of that took 3-9 months. Walk me through it from beginning to end. I’ll ask questions along the way. [Give this ~7-10 mins]

What to look for (and dig into):
✔️ How they aligned around the priorities, success criteria, and a timeline
Read 6 tweets

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