Thread by @arithisandthat

Here’s what I do every week to promote @SquadCastFM’s podcast, Between Two Mics. This might be helpful for some of you indie podcasters out there 👇

Context: B2M is weekly and includes interviews between @Zach__Moreno & @RockwellFelder & podcast industry leaders.

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I transcribe every episode on @TrintHQ.

This is a relatively new development but we’re going to keep at it a. For accessibility of our content and b. For keyword optimization.

We post our @buzzsprout pod player and the transcript & show notes on our website on Tuesday. ✍️✍️

We create bright and clean graphics on @canva.

Most importantly, we optimize images based on where they’ll land. An image shaped for twitter won’t look great on insta or as an insta story. Canva’s got everything you need to optimize for platforms. 🎨🎭

We post a thread w/ relevant info on each episode on Twitter. The thread starts with an image, the subject (or guest) of the ep, relevant tags, and no links!

In the thread: key takeaways and what to think about as you listen.

Mostly focusing on WHY should someone tune in. 🔗

We post an at-least-3-slide-long story on Instagram containing the episode’s made-for-story image, info about what’s in it, and where to find the episode.

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Depending on how Instagram’s algorithms are feeling that day, i.e. if we have a great quality photo of the guest, we’ll post a dedicated image on our grid of the episode, instructing potential listeners to head to the link in bio to listen.

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We post a thought-provoking paragraph or two on @LinkedIn, since LinkedIn favors thought leader-like posts. We try to end these in a question so that readers feel welcome to engage with us.

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We email guests that their episode has arrived, along with pre-written social media language they can use to promote the episode.

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At the end of the week, we do a content roundup at @SquadCastFM on Twitter and Instagram that features the episode artwork 🖼.

We also work with @PodReacher to create blog posts from the content within some of our episodes. We post those blogs a few weeks after the episode drops, which gives it another chance at life / gets some more listeners.

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We scour the internet for opportunities to promote.

Examples: @Podnews allows the occasional press release, @buzzsprout gives opportunities for promo in their newsletter, @inc_quill asks for relevant links in their newsletter, and more.

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We work with the SquadPod, SquadCast’s dedicated customer community, to produce pre-roll ads featuring their shows. When their ads air, they share B2M! AND we get to show them off!

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We post the episode on SquadPod’s Amplify This back channel and ask that folks share it with their communities.

SquadPodders are welcome to ask the same of the community when they have new content out!

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Each Friday, in our newsletter, we post about that week’s B2M episode, including a short blurb and an image.

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We’re learning more and more every week about what works, what doesn’t, and what seems like it’s gonna work but really might be a waste of time.

What works for you? What doesn’t? I’d love to put our brains together! 🧠

What’s next? If you made it here, I’d love to include a 30-45 second ad for your podcast on Between Two Mics, especially if you record on @SquadCastFM. DM me 😜

What else is next? Know someone we should interview for B2M, DM me! 💁‍♀️

P.s. we've got a new episode coming out tomorrow so follow @SquadCastFM to see this thread in action.

squadcast.fm/between-2-mics/