10 ways local businesses can sell (whether you're a realtor, HVAC dude, retail shop, restaurant)
Sold millions online and off... bought a retail biz (that was 6 yrs old) and we already had a record Aug our 1st month & set to smash old Sept records as well
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T#32
#1. Local SEO is massive
If a pipe breaks, the average US citizen is likely to quickly google “plumber near me”.
This is the real estate you want to be in:
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For our store, if you type in “children’s clothes near me” we’re at the top (incognito mode), even beating out Carter’s.
(but failing in Google ads as we haven't started them)
How to put someone in a 'buyer's trance' to sell them anything from a retail item up to a mansion
Ninja tricks on persuasion after selling millions through online stores and brick-and-mortar
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T#32
2/ A colleague recently read a 'cart abandon email' I wrote. (cart abandon is when you receive an email/FB ad about a product you looked but didn't buy)
He said "why do have all this fluff in here pitching again... they already read the sales pitch, just tell them to buy"
3/
First... that's not fluff
Second... when you step outside a 'sales environment' you have to be re-sold everything all over again esp for big decisions
HOW TO MAKE SOME SIDE INCOME AS A CONSULTANT/CONTRACTOR NO MATTER YOUR INDUSTRY
Everyone needs to be able to generate some side cash
I don't care what industry you're in, you can pick up some contracts on the side. (I've made $100k+ in a yr doing this)
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#1. Figure out what niche service you can provide other businesses need
RE agent - you know 5 zip codes well
Marketer - you can write emails well
HVAC tech - you can do work in half the time
CPA - you can cut 20% of expenses from a DR. office
Dentist - You grew your practice
3/
Point is --> what are you good at? And what do businesses need help with all the time.
All HVAC owners wish their techs worked faster... National PE firm wish they knew every zip code in America well, but don't
Every doctor sucks at finances (hence a CPA)
LEARNING HOW TO WRITE BETTER SALES COPY IN 5 MINUTES
My copy has directly sold tens of millions of dollars
But writing copy is a skill everyone should learn to persuade your clients, boss, spouse, the contractor trying to rip you off
Crash course
(unconventional)
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2/
First.
You have to love to write. You write daily. You'll be editing. Bosses and clients will look at a piece you spent 5 hours and in 2 minutes will put red lines through it.
Your manager will redline a presentation...
You'll feel like a failure
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But that's what you deal with when you get into the "creative" world. Everyone has an opinion
As Don Draper says in one of my favorite interactions talking about copywriting and its process,"People think monkeys can do this"
The person funding will have 1st position on the lien & should be paid a higher interest rate than a bank. (right now, we're paying 8-10%)
Key is you refinance out of the high interest 6-12 mo later
If fam isn't an option
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3/
Next, it's time to hunt
Here's the BEST ways I've found to raise capital (this is different than if you're raising millions for a commerical. That's more complicated. Just talking about single/small multi)
Our folks typically like their money back & not locked up for years