Mistakes I made in my 20s that have cost me friendships, time and millions

Any teens/20 somethings should read

🧵

T#31
#1. Cut losses fast.

I wanted to be an accountant since I was in 7th grade. Kids laughed at me. I thought being CFO of Coke would be cool.

Realized Day 1 out of college I made mistake.

Didn't cut bait fast enough. Took 5 years.
#2. You can't afford to be scared of selling

In middle school, we were tasked to go around and sell vidalia onions to raise money. I sold 2. Not to my parents, to myself.

"I'm not a salesmen" is BS else you'll be someone's b*%&$ for life
#3. Invest in something. Anything.

My good friend in college said I should invest in Charlotte real estate in 2012. I thought it was too risky.

CLT's gone up 3-5x since then, and my friend is a multi-millionaire developer.

Invest in anything. Get the Acorns app if anything.
#4. You're not the next Zuckerberg

I spent time trying to code, come up with cool new ideas (like a couple's 'friend' site where you can meet couples)

Solve problems you have. Or do work you enjoy. You'll find something special to work on
#5. Have kids faster

We didn't have our first kid until we were 27. We should've had them all right after each other.

Kids make me work harder. I quit my job after our 1st kid.

If you can hustle with young kids, you're unstoppable when they're older
#6. Date your spouse more

Too many years of 'floating by' in our marriage. She'd be much happier if I 'dated' her the whole time. She'd have more confidence in herself.

The man takes the reins in a relationship.

A strong marriage = unstoppable life
#7. Hire people fast

"Hire slow, fire fast." I say BS. I've been slow, slow, slow to hire for things and it's cost me millions in RE deals.

I'm still slow to hire. Scared of hiring the wrong person or not being able to provide them enough work etc.

More hands = more leverage
#8. Lone wolf = lonely wolf

I spend a lot of time alone working. It's hurt my mental health, I'm not as outgoing as I used to be, I've lost touch with good friends.

Eff the 'hustle 24/7' culture. You need people.
#9. Stop eating like a teenager

At 25, your metabolism will grind to a halt as you are less active. Put down the large Papa John's pizza.

Eating a whole pizza in one sitting is not an achievement anymore.

Your waistline will not like it
#10. Focus, focus , focus

One of my big failures is not hyper-focusing on something in my early 20s and sticking with it.

Your #1 goal in your 20's = FIND A NICHE SKILLS & DOMINATE IT

Forget money and cars.

Find your niche skill as fast as possible i.e. try a lot of things.
There are many more mistakes I've made... including almost killing someone in a car, but that's for another day.

If you have followers in their 20s, retweet the first post to them.

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More from @joecassandra

7 Sep
10 ways local businesses can sell (whether you're a realtor, HVAC dude, retail shop, restaurant)

Sold millions online and off... bought a retail biz (that was 6 yrs old) and we already had a record Aug our 1st month & set to smash old Sept records as well

🧵👇

T#32
#1. Local SEO is massive

If a pipe breaks, the average US citizen is likely to quickly google “plumber near me”.

This is the real estate you want to be in:

👇
For our store, if you type in “children’s clothes near me” we’re at the top (incognito mode), even beating out Carter’s.

(but failing in Google ads as we haven't started them)

Here’s how to dominate this map:
Read 35 tweets
29 Aug
How to put someone in a 'buyer's trance' to sell them anything from a retail item up to a mansion

Ninja tricks on persuasion after selling millions through online stores and brick-and-mortar

🧵

T#32
2/
A colleague recently read a 'cart abandon email' I wrote. (cart abandon is when you receive an email/FB ad about a product you looked but didn't buy)

He said "why do have all this fluff in here pitching again... they already read the sales pitch, just tell them to buy"
3/

First... that's not fluff

Second... when you step outside a 'sales environment' you have to be re-sold everything all over again esp for big decisions

Joe Vitale calls it a 'trance' in his book.
Read 17 tweets
12 Aug
T#30

HOW TO MAKE SOME SIDE INCOME AS A CONSULTANT/CONTRACTOR NO MATTER YOUR INDUSTRY

Everyone needs to be able to generate some side cash

I don't care what industry you're in, you can pick up some contracts on the side. (I've made $100k+ in a yr doing this)

🧵
2/

#1. Figure out what niche service you can provide other businesses need

RE agent - you know 5 zip codes well
Marketer - you can write emails well
HVAC tech - you can do work in half the time
CPA - you can cut 20% of expenses from a DR. office
Dentist - You grew your practice
3/

Point is --> what are you good at? And what do businesses need help with all the time.

All HVAC owners wish their techs worked faster... National PE firm wish they knew every zip code in America well, but don't
Every doctor sucks at finances (hence a CPA)
Read 15 tweets
10 Aug
T#29

LEARNING HOW TO WRITE BETTER SALES COPY IN 5 MINUTES

My copy has directly sold tens of millions of dollars

But writing copy is a skill everyone should learn to persuade your clients, boss, spouse, the contractor trying to rip you off

Crash course

(unconventional)

👇
2/

First.

You have to love to write. You write daily. You'll be editing. Bosses and clients will look at a piece you spent 5 hours and in 2 minutes will put red lines through it.

Your manager will redline a presentation...

You'll feel like a failure
3/

But that's what you deal with when you get into the "creative" world. Everyone has an opinion

As Don Draper says in one of my favorite interactions talking about copywriting and its process,"People think monkeys can do this"

Does Sex Sell? (youtube)

Read 25 tweets
4 Jul
T#21

YOU CAN CHEW GUM, TAKE SELFIES AND OTHER "FREEDOMS" ENJOYED IN THE US YOU CAN'T IN OTHER COUNTRIES

Reading my local paper, there's an anon opinion column. Every week, there are comments of"the US is doomed" etc

Instead, we have many cool freedoms here

👇🇺🇸
#FourthofJuly
2/
ENTERTAINMENT is made for Americans ---> The show "Friends" is still the 3rd most popular show in India and Pakistan despite going off air in 2004.

The show has been translated into over a dozen languages and still syndicated globally. How many Italian shows do you watch?
3/
ACCESS TO HEALTHCARE - As expensive as it is, we have an urgent care down the street.

In Africa, less than 50% of the population has access to any medical care.

One doctor dying means 10,000 more people lose medical help.
Read 23 tweets
18 Jun
T#10
HOW TO FIND SOMEONE TO FUND YOUR FIRST REAL ESTATE PROPERTY 100%

I posted how to find your 1st real estate deal.

But how do you get cash for it?

I've used hard money, private $$, banks... Private money is less headaches & faster

Follow along 👇

2/

You could obviously ask family/friends you know

The person funding will have 1st position on the lien & should be paid a higher interest rate than a bank. (right now, we're paying 8-10%)

Key is you refinance out of the high interest 6-12 mo later

If fam isn't an option
👇
3/

Next, it's time to hunt

Here's the BEST ways I've found to raise capital (this is different than if you're raising millions for a commerical. That's more complicated. Just talking about single/small multi)

Our folks typically like their money back & not locked up for years
Read 14 tweets

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