Just read this in @Julian's monthly newsletter where he says the bloggers least worth reading are the ones who publish regularly.
He says he regrets following people who publish newsletters weekly.
I... think I agree, though can't tell if this is cope for my own inconsistency.
So let's look at the options.
The usual case for publishing a weekly newsletter is that it's a forcing function to get you to read and think on a consistent basis.
Which is true, but it doesn't mean that what you put out on a weekly basis is any good.
It's just not nothing.
What about only publishing when you feel you have something interesting to say?
That leaves a lot of space for self-deception and perfectionism.
"yeeaah I'm having lots of ideas but meeh they're not great I'll have some better ones later"
Again, maybe true, also maybe cope.
I do feel like my best newsletters are the ones that were either 'off schedule' or after a bit of a break.
In fact although I've published a respectable number of newsletters in the last two years, I also consistently fail to do it consistently (also a theme in my life)
At least in these parts, we've long since passed newsletter overload.
I receive lots but don't read many. I wonder how much of this is because they're on a weekly cadence.
To be as uncharitable as possible for argument's sake, they devolve into "bland insights + some links"
Truth is that the frame of weekly newsletters is much more about the writer than the reader.
Committing to a weekly cadence means you get the reps in, you are forced to publish *something*, which is often the blocker for new writers, and it helps for audience building.
I am unqualified to disagree with @Julian but I'll do so on one point anyway (gasp) - I think there is value in high volume, regular publishing...
... but it doesn't need to be a newsletter.
I use my Notebook for this since it doesn't get broadcast.
And I agree that publishing a consistent, regular newsletter is a helpful forcing function, as long as it's sufficiently infrequent that it gives you enough time to have, reflect on, and synthesise insights that are worth your readers' time.
Perhaps this comes later on the path.
Finally, there's the common assertion that you should send your newsletter on the same day of the week, maybe even call it something like "Nuesday Newsletter" so that your readers expect/look forward to it.
Frankly I wouldn't notice if anyone I subscribed to missed a week or two
Again this is more a forcing function for your own needs as a writer than because it reflects any particular need of the reader (I think).
If someone I haven't heard from in a month emails me with a compelling subject line, I'm *more* inclined to open it than if it's weekly.
Anyway you can sign up to my newsletter here and you will receive it when you least expect it